For the past 14 years, January has been on a mission to provide true marketing leadership that solves brands’ biggest business challenges. Today, we are excited to take that process to the next level.
Introducing Mikey OS – our proprietary AI-driven operating system that combines brand results with macro level influences, brand level analytics, media planning, and advanced ideation to develop the most successful marketing campaigns.
Mikey has four key elements:
- Macro Level Monitoring
- Mikey proactively tracks key competitors, market shifts, economic trends, brand health, and other external influences that impact a brand’s performance and future plans.
- Brand Analytics
- Mikey provides detailed analytics covering each metric of each campaign for each piece of media. It delivers pacing, incrementality and MMM results, balance between paid and organic media, creative effectiveness, and more all in one location and on-demand – allowing for quicker, more complete analysis of what is and isn’t working.
- Media Planning
- Given Mikey has both macro level context and brand-level analytics, Mikey proactively suggests changes to existing campaigns, highlights opportunities for improvement, and outlines potential gaps in the market worth exploring.
- Creative Ideas
- We know the most successful brands are those willing to get uncomfortable and test new ideas. Mikey proactively surfaces opportunities for testing while also acting as a sandbox for bigger, more creative, more disruptive ideas from our teams.
Internally, our teams have been using and perfecting Mikey for more than a year and have not only become more efficient but have become more effective partners for our clients too. With Mikey’s help, our teams are driving better results, providing quicker insights, and executing bigger, more impactful executions for our clients.
While Mikey will always be the core internal system our teams use to help clients solve their biggest challenges, we are also beginning to roll out new client-facing functionality too.
Our first roll-out is Mikey Intelligence: a proprietary, client-specific analytics LLM that offers campaign analysis and advanced analytics on demand. Simply ask Mikey a performance related question – how am I pacing, what’s my CAC, how am I trending YoY – and get an instant answer. In addition, answers can be immediately exported to raw data for client ingestion or converted into a board-ready presentation along with the analysis and context. All done instantaneously.
As AI continues to change the world and reshape what it means to be an agency, Mikey will continue to evolve as well. That said, one thing that will never change is our commitment to being The Marketing Leadership Company focused on solving brands’ biggest business challenges.
And with Mikey by our side, we are undoubtedly better equipped to do solve even bigger challenges.