We develop brand-specific strategies that drive measurable outcomes across every major Retail Media Network, powered by data-driven insights, full-funnel planning, and a custom toolset that connects retail signals, audience insights, and media performance to unlock growth opportunities.
What is January Digital’s approach to retail media
We develop and manage full-funnel retail media programs across all major Retail Media Networks, with deep expertise in how each retailer’s ecosystem, data, and measurement frameworks operate. Our experience spans Amazon Ads including Sponsored Ads, DSP, and AMC, as well as Walmart Connect, Instacart Ads, and additional networks such as Roundel, Kroger/84.51, Ulta, Sephora, and emerging RMNs.
We combine hands-on platform expertise with category knowledge across highly competitive verticals including beauty, CPG, luxury, and lifestyle. We look beyond surface-level RMN metrics to translate complex retail signals, shopper behavior, and media performance into clear business actions, ensuring retail media investment drives incremental sales, improved share, and measurable impact across the broader omnichannel ecosystem.
Which Retail Media Networks does January Digital manage?
We manage programs across all major Retail Media Networks. Our platform expertise includes Amazon Ads across Sponsored Ads, DSP, and AMC; Walmart Connect; Instacart Ads; and additional networks including Roundel, Kroger/84.51, Ulta, Sephora, and emerging RMNs. We also have experience activating non-endemic retail media audiences for brands that do not sell directly through a given retailer, using retailer first-party data for upper and mid-funnel impact.
How does January Digital assess an existing retail media program?
We begin by evaluating current retail media programs across all activated networks to identify gaps, inefficiencies, and opportunities to drive stronger performance. This covers campaign structure and segmentation across search, display, and offsite activations; audience strategy, targeting logic, and competitive positioning; retail health inputs including PDP quality, inventory depth, ratings, and pricing alignment; and bidding strategy, budget allocation, and pacing efficiency. We also audit measurement setup including attribution, retailer analytics, and incrementality coverage to ensure the data underpinning decisions is accurate and complete.
How does January Digital build a retail media strategy for endemic brands?
For brands that sell through a retailer, we design full-funnel strategies that influence the shopper journey and improve sales velocity. This means defining the right mix of onsite search, onsite display, and offsite or upper-funnel activations; mapping category dynamics, competitor behavior, and consumer intent to campaign structure; and integrating retail signals like PDP content, stock levels, and promo alignment into media decisions. We forecast spend, revenue impact, and expected improvements in share and new-to-brand acquisition before investment begins.
How does January Digital use retail media for non-endemic brands?
For brands that do not sell through a given retailer, we use Retail Media Networks as high-quality audience engines for upper and mid-funnel impact. We build audiences using retailer first-party data including lifestyle, browsing, and purchase signals, and activate offsite display, video, CTV, and programmatic extensions for efficient reach and engagement. RMN audiences are connected to paid social, search, and programmatic for cohesive omnichannel journeys, and performance is evaluated using brand lift, reach quality, and incremental contribution metrics rather than on-site conversion data alone.
How does January Digital measure retail media performance and incrementality?
We use retailer analytics and structured experimentation to understand the true value of retail media investment. This includes setting up best-practice tracking, taxonomy, and attribution across retailers; using AMC for deeper performance insights on Amazon; running incrementality tests and lift studies across upper, mid, and lower funnel tactics; and building reporting that clearly shows efficiency, volume, and business contribution. We also monitor competitive trends and share of voice to protect brand visibility and inform strategic adjustments over time.
What are January Digital’s retail media credentials and recognition?
January Digital is a recognized Amazon Ads Partner with certified expertise across Sponsored Ads, DSP, and AMC. Our partnership provides access to training, best practices, educational resources, and early insights that strengthen performance and strategic planning across Amazon programs.