Advanced measurement, predictive modeling, and actionable insights to drive confident decisions across media and the entire business.
Our Analytics Services
Reporting & Dashboards
Bespoke real-time dashboards that bring campaign health, brand monitoring, competitor tracking, and creative performance together in one automated view.
Revenue Forecasting
Channel-level projections with confidence intervals your finance team can stand behind, built for full-year planning and goal setting.
Media Mix Modeling
We identify which channels are genuinely driving revenue, independent of channel-reported data, and exactly where to reallocate spend for stronger returns.
Incrementality Testing
We isolate the true impact of media investment, separating what it actually drove from pre-existing demand, so leadership has the causal proof to make confident budget decisions.
Quasi-Experimental Analysis
Causal answers to business questions when a clean A/B test is not an option, including new market launches, offline media, campaign restructures, and heavy-up periods all measured with statistical rigor.
Our Technology
Mikey OS
Our proprietary AI operating system that combines macro-level market monitoring, brand analytics, and media planning to help our teams move faster and make smarter decisions for every client.
Mikey Intelligence
A client-facing analytics LLM that answers performance questions on demand. Ask how you are pacing, what your CAC is, or how you are trending YoY and get an instant answer exportable as data or a board-ready presentation.
Clients
We work with leading consumer businesses across retail, fashion, beauty, consumer packaged goods and more industries.
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