We maximize the impact of every video impression across YouTube, CTV, and linear TV through data-driven planning, precise media execution, and deep industry partnerships.
What is January Digital’s approach to video advertising?
Our video practice is one of our most proven growth engines. We plan and buy holistically across YouTube, CTV, OTT, and Linear TV, leveraging Nielsen, iSpot, advanced forecasting tools, and over $700MM in annual partnerships with leading publishers including NBCUniversal, Paramount, Disney, YouTube, Hulu, Amazon, and Roku. This scale unlocks access to premium inventory, preferred rates, and measurable outcomes.
Our work consistently drives incremental reach, lifts in brand and search demand, and measurable revenue impact, backed by rigorous testing and unified cross-screen measurement. We treat video as a connected system across every screen rather than planning each channel independently.
How does January Digital plan video campaigns across screens?
We create a unified video strategy that connects every screen and eliminates wasted reach. Planning is aligned across Linear, CTV, Digital Video, and YouTube, with clear audience and channel roles defined throughout the funnel. We optimize frequency, content environments, networks, and publishers as part of a single integrated plan, and ensure measurement frameworks are consistent across all screens so performance can be evaluated on a comparable basis.
How does January Digital buy video media and what publisher partnerships do you have?
We balance cost efficiency with access to high-impact inventory through strategic buying and long-standing industry relationships. Our buying approach spans scatter buying, selective upfronts, curated PMPs, and premium YouTube and CTV inventory. Our scale across more than $700MM in annual partnerships with publishers including NBCUniversal, Paramount, Disney, Hulu, Amazon, and Roku allows us to unlock stronger pricing, added value, and exclusive opportunities across major networks and streaming platforms that smaller buyers cannot access.
How does January Digital use data and custom algorithms to improve video targeting?
We build custom buying algorithms that prioritize high-value markets and increase addressability before media goes live. Our approach ingests more than 50,000 data points including DMA signals, platform insights, competitive landscape, and consumer behavior to score and prioritize markets based on revenue potential and media efficiency. This reduces waste through refined audience targeting and cross-screen modeling, ensuring budget is concentrated where it will generate the strongest return.
What tools does January Digital use for video planning and measurement?
We use the most advanced measurement and planning tools available to ensure accuracy and precision at every step. Our toolset includes Nielsen, MRI Simmons, GWI, Comscore, SRDS, SQAD, Pathmatics, and SimilarWeb, supporting forecasting, audience definition, competitive analysis, and cross-screen measurement. These tools strengthen planning inputs and validate investment decisions with verified data rather than platform-reported estimates.
How does January Digital measure the business impact of video advertising?
We tie video investment directly to measurable business outcomes. Our measurement approach applies incrementality testing, geo experiments, brand lift studies, marketing mix modeling, and Mikey-powered cross-screen reporting to quantify impact. We provide visibility into unique reach, frequency, and revenue impact, and establish testing frameworks that validate and scale proven tactics over time. As a Measured preferred partner for MMM and incrementality, we have access to best-in-class methodology for understanding what video is truly contributing to business growth.
What are January Digital’s video credentials and industry recognition
January Digital is a preferred partner across both The Trade Desk and DV360, a first-to-market test agency with NBCUniversal Ads, and a Measured preferred partner for MMM and incrementality. Our scale across more than $700MM in annual publisher partnerships gives us access to inventory, pricing, and innovation that reflect our standing as one of the most active independent video buyers in the market.
