A unified, video-first launch does more than drive growth. It wins awards.
We supported our incredible partners at amika in the launch of their new styling oil, Superfruit Star, with a video-first strategy designed to reach the right audience, at the right time, on the right platforms. That strategy has now earned Best Use of Video at the Glossy Pop Awards!
With full funnel creative, resonant storytelling, and results that blew past projected revenue by +61%, this launch proved the power of bold ideas and execution.
Congratulations to the amika team and all of this year’s incredible winners! See the full announcement here.