81% of consumers say economic anxiety is shaping how they spend.
Comparison shopping. Resale. AI-assisted buying decisions.
Consumers are quickly redefining what “value” really means.
In our new research report, The New Era of Calculated Consumption, we explored how shoppers are navigating a season marked by slowing spend, rising scrutiny, and every purchase needing proof.
Consumers haven’t stopped shopping. They’ve changed how, where, and why they buy. These shifts reveal what brands must do now to earn trust, prove value, and drive growth in uncertain times.
Get a breakdown of the numbers in Digiday’s Media Buying Briefing.