If you think June is too early to talk about back-to-school, think again.
Smart retailers are always looking for authentic ways to grow their customer base without straying too far from what makes their brand resonate.
As our VP of Client Strategy & Services, Christopher Berg, shared with Modern Retail’s Julia Waldow, that’s exactly what CALPAK has done with the launch of its new kid’s collection.
For brands worried that category expansion means brand dilution: it doesn’t have to. When grounded in customer insight and brand purpose, it’s a powerful loyalty strategy.
Check out the full article here.