Case Study | The Essential Brand Marketing Guide

The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand? Brands must build an identity that consumers can recognize in the marketplace and resonate with. Our President Sarah Engel connected with Business of Fashion’s Diana Pearl to discuss the key to creating an environment where customers are invested in the […]

As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites

“Don’t just take it at face value.” It is true about many elements of digital marketing – from reporting metrics to media partners. It is especially true when it comes to securing diverse ad placements through programmatic platforms. Our SVP & GM Nick Drabicky sat down with The Wall Street Journal’s Megan Graham to discuss the importance of genuinely investing […]