NY Fashion Week: Do Gen Z Consumers Even Care?
Sorry NYFW. Gen Z is just not that into you. Our Founder & CEO Vic Drabicky connected with David Kaplan of Attain’s The Outcome on why GenZ isn’t connecting with luxury goods or Fashion Weeks at the level of previous generations. They discussed the role of sustainability and the need for inclusivity for Gen Z […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Whether you think calling out competitors in advertising is brilliant or beneath you, it’s certainly creating buzz for viral “dupe” brands like Quince and Italic. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Malique Morris about how these dupe brands are capturing the attention of often overlooked middle income consumers. Vic […]
DBJ Announces Best Places to Work for 2024
✅ Inc. Best Workplace x 4✅ Dallas Business Journal’s Best Place to Work… officially x 2! Over 13,000 employees were surveyed, but our DFW crew broke through the noise to make January Digital one of Dallas Business Journal’s Best Places to Work in 2024! This award reflects our team’s dedication to fostering community and collaboration. […]
Gen Alpha and Brand Loyalty – 6 Ways to Build a Relationship With the Next Generation of Consumers
Gen Alpha dictionary: Saying someone “ate” has nothing to do with food.Sigma is no longer just a letter in the Greek alphabet.And your aura can now earn points. Why should advertisers and brands care about Gen Alpha’s behavior and preferences? There are about 2.5 million Gen Alphas born each week, and their economic footprint is […]
Prime Day and Beyond: Why You Don’t Have to Sell on Amazon to Reap the Rewards of the Midsummer Sales Event
Why has Amazon Prime Day captured the headlines for weeks now? Prime Day has grown beyond Amazon, becoming what our President Sarah Engel calls “its own holiday moment” in her conversation with Retail TouchPoints’ Alicia Esposito. This year shattered records, with millions of new member sign-ups leading up to the event. But it’s become more […]
What Google’s Reversal on Cookies Means for Advertisers
Remember the looming cookieless future that had advertisers bracing for a dystopian reality? Well, it turns out that isn’t happening anytime soon. Thanks to Google’s change of heart, we’re steering back towards a more utopian Chrome… for now. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Marc Bain on how Google’s […]
The ROAR Report: The Ageless Runway
With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry? Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that […]
Charting A Course Through The Brand Media Maze
Lost in a brand media maze, struggling to find clarity? Amid tightening privacy laws and the rise of new media platforms, brands are struggling to navigate their way forward. Our SVP and GM Nick Drabicky guides the world’s most notable brands and took to MediaPost to provide advertisers and brands with direction on how to […]
Face of Marketing Podcast: Vic Drabicky, Laura Jones and Tom Morrissy
What do the Savannah Bananas, Eddie Vedder and Crocs have in common? Find out from our Founder & CEO Vic Drabicky on the latest episode of the Face of Marketing podcast! Vic recently sat down with host Sean Halter, Tom Morrissy of Noble People and Laura Jones of Instacart to discuss marketing challenges and opportunities, […]
January Digital Has Been Named One of Inc. Magazine’s Best Workplaces for 2024
Not once.Not twice.Not three times. But for the FOURTH time, January Digital has been named one of Inc. Magazine’s Best Workplaces for 2024. This would not be possible without our remarkable team who exemplify our values and work together every day to create an inclusive, innovative work environment that is SO much fun! What makes January […]