Here Are The Cases For And Against An $8 million Super Bowl Ad
$8 million. That’s the cost of a 30-second Super Bowl LIX ad – and that’s before product costs, talent fees, and activations beyond the ad itself. With that price tag, brands and advertisers are asking the big question: Is it worth it? Our SVP & GM, Nick Drabicky, connected with Digiday’s Kimeko McCoy to break […]
amika Teams Up With January Digital to Scale Mission and Drive Growth
A big thank you to Women’s Wear Daily’s Alexandra Pastore for her thoughtful coverage of our partnership and giving a glimpse into what’s ahead – from exciting product launches to data-driven marketing initiatives. Check out the full WWD article here.
Want to See Success in 2025? Answer These 5 Questions
What 5 questions will drive success in 2025? Retail TouchPoints’ Alicia Esposito challenged industry leaders to answer the top questions that will drive the best outcomes in the year ahead. Alicia connected with our President, Sarah Engel, to answer this one: How can brands tap into what’s culturally relevant and emotionally resonant? Sarah outlined the […]
Carhartt Is A Modern Retail Awards Winner
New Year. New Win! Carhartt and January Digital have won Best Use of Shoppable Content at the 2024 Modern Retail Awards! This award recognizes the innovative blend of storytelling, AR/VR tech and ecommerce, with results that speak for themselves: – A gamified AR lens generating 14M+ impressions in one day– A Bitmoji integration reaching 21M […]
Carhartt Is A Finalist For This Year’s Modern Retail Awards
Big news building for Carhartt and January Digital… We’ve been named Finalists for the Modern Retail Awards in the ‘Best Use of Shoppable Content’ category! The Modern Retail Awards recognize campaigns that showcase a retailer’s authenticity, compelling storytelling, and ability to connect with their customers in new and innovative ways. Carhartt’s legacy lies in knowing […]
How Beauty Brands Can Beat a Holiday Season Slowdown
Cyber12 has officially replaced Cyber5 – Black Friday’s spotlight is fading. What does this mean for brands? Our President Sarah Engel connected with The Business of Fashion’s Daniela Morosini about how this holiday season is shaping up to be different, but still offers opportunities for brands to succeed. Here are key themes to watch:– Consumers […]
DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull Away
The DOJ has officially ruled Google a monopoly. What does this mean for the tech giant, its competitors, and the broader digital ecosystem? Our founder & CEO Vic Drabicky shared his 2025 outlook with MediaPost’s Laurie Sullivan, diving into what a potential breakup of Google could look like and the ripple effects it might create. […]
Times Of Intense Retail Change Offer Opportunities – But Not For Boring Brands
In retail, decisive leadership isn’t optional. It’s survival. “Senior-level leaders are being decisive about what the goal is and what that change is going to be, and then leading from the top. They’re not letting it happen to them.” Our President, Sarah Engel, shared this and more on Inside Retail US’ Retail Untangled Podcast with […]
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
ADWEEK 50 recognizes the most influential leaders in the advertising industry. It celebrates those who not only keep the wheels turning in an organization, but lead the industry with innovation and their companies with an unwavering commitment to culture. If you know our President Sarah Engel, you know she’s the heart of January Digital – […]
College Tours & Curated Merch: How Rent The Runway Is Hoping To Capture The Gen Z Market
Rent The Runway is hitting the road! The destination? Gen Z’s style budgets. Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, […]