Limited Too Is Ramping Up Adult Collections In An Appeal To Millennials
Nothing says Y2K nostalgia like the return of Limited Too. The beloved early 2000s brand is evolving with its original Millennial audience by launching adult sizing. Our founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow on how brands can successfully tap into this emotional connection. His advice? Trends move fast. Limited Too […]
eTail West Briefing: Day 2 Highlights
How much video should be in your creative mix in 2025? Our Senior Director of Client Strategy & Service, Christopher Berg, sat down with Modern Retail’s Editor-in-Chief, Jill Manoff, at eTail last week, and they reached a conclusion: Brands should be running at least 80% video content—full stop. Check out Modern Retail’s full recap of […]
CALPAK’S New Marketing Strategy Goes Beyond Millennials
It is time to think beyond Millennials and Gen Z. And CALPAK is doing just that as it establishes itself as the go-to luggage brand for all generations. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on CALPAK’s evolving strategy. She highlighted the often-overlooked spending power of consumers 45+ and their significance for […]
Here Are The Cases For And Against An $8 million Super Bowl Ad
$8 million. That’s the cost of a 30-second Super Bowl LIX ad – and that’s before product costs, talent fees, and activations beyond the ad itself. With that price tag, brands and advertisers are asking the big question: Is it worth it? Our SVP & GM, Nick Drabicky, connected with Digiday’s Kimeko McCoy to break […]
amika Teams Up With January Digital to Scale Mission and Drive Growth
A big thank you to Women’s Wear Daily’s Alexandra Pastore for her thoughtful coverage of our partnership and giving a glimpse into what’s ahead – from exciting product launches to data-driven marketing initiatives. Check out the full WWD article here.
Want to See Success in 2025? Answer These 5 Questions
What 5 questions will drive success in 2025? Retail TouchPoints’ Alicia Esposito challenged industry leaders to answer the top questions that will drive the best outcomes in the year ahead. Alicia connected with our President, Sarah Engel, to answer this one: How can brands tap into what’s culturally relevant and emotionally resonant? Sarah outlined the […]
Carhartt Is A Modern Retail Awards Winner
New Year. New Win! Carhartt and January Digital have won Best Use of Shoppable Content at the 2024 Modern Retail Awards! This award recognizes the innovative blend of storytelling, AR/VR tech and ecommerce, with results that speak for themselves: – A gamified AR lens generating 14M+ impressions in one day– A Bitmoji integration reaching 21M […]
Carhartt Is A Finalist For This Year’s Modern Retail Awards
Big news building for Carhartt and January Digital… We’ve been named Finalists for the Modern Retail Awards in the ‘Best Use of Shoppable Content’ category! The Modern Retail Awards recognize campaigns that showcase a retailer’s authenticity, compelling storytelling, and ability to connect with their customers in new and innovative ways. Carhartt’s legacy lies in knowing […]
How Beauty Brands Can Beat a Holiday Season Slowdown
Cyber12 has officially replaced Cyber5 – Black Friday’s spotlight is fading. What does this mean for brands? Our President Sarah Engel connected with The Business of Fashion’s Daniela Morosini about how this holiday season is shaping up to be different, but still offers opportunities for brands to succeed. Here are key themes to watch:– Consumers […]
DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull Away
The DOJ has officially ruled Google a monopoly. What does this mean for the tech giant, its competitors, and the broader digital ecosystem? Our founder & CEO Vic Drabicky shared his 2025 outlook with MediaPost’s Laurie Sullivan, diving into what a potential breakup of Google could look like and the ripple effects it might create. […]