January Digital And Carhartt Are Among The 2025 Digiday Media Buying And Planning Awards Finalists
Innovation at every level + excellence in client partnerships. What does that lead to? Four Digiday Media Buying & Planning Award nominations. We’re thrilled to be nominated for Most Innovative Independent Agency, recognizing our team’s dedication to pushing boundaries. We’re excited to celebrate alongside our incredible partners at Carhartt, whose record-breaking Holiday 2024 performance, trailblazing […]
Performance Max And Google Search Playbook
As we evolve as marketers, our job is to look for new and different ways to maximize our channel mix. Google is no exception. As we continue to maximize all that Google has to offer, mastering the combination of PMax and Search is the key to scaling efficiently and profitably. By aligning creative, audience targeting, […]
January Digital Unveils ‘January Growth’ to Serve Fast-growing E-commerce Brands
Introducing January Growth, the newest addition to the January family. Today we officially launched a specialized division of January Digital designed to fuel fast-growing ecommerce brands. January Growth offers expert performance media management, powered by our proprietary Mikey AI and analytics platform, and backed by our full-service agency planning, analytics, and strategic resources. After incubating […]
Why Teva Is Turning To Strava To Reintroduce Itself To Customers
How does a 40+ year-old brand keep pace with innovation? By reaching niche audiences in spaces built for endurance, not just instant results. Jeremy Ekes, our Senior Director of Client Strategy & Service, connected with Julia Waldow at Modern Retail about how Teva (of Deckers Brands), a legacy footwear brand built for adventure, is finding […]
Limited Too Is Ramping Up Adult Collections In An Appeal To Millennials
Nothing says Y2K nostalgia like the return of Limited Too. The beloved early 2000s brand is evolving with its original Millennial audience by launching adult sizing. Our founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow on how brands can successfully tap into this emotional connection. His advice? Trends move fast. Limited Too […]
eTail West Briefing: Day 2 Highlights
How much video should be in your creative mix in 2025? Our Senior Director of Client Strategy & Service, Christopher Berg, sat down with Modern Retail’s Editor-in-Chief, Jill Manoff, at eTail last week, and they reached a conclusion: Brands should be running at least 80% video content—full stop. Check out Modern Retail’s full recap of […]
CALPAK’S New Marketing Strategy Goes Beyond Millennials
It is time to think beyond Millennials and Gen Z. And CALPAK is doing just that as it establishes itself as the go-to luggage brand for all generations. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on CALPAK’s evolving strategy. She highlighted the often-overlooked spending power of consumers 45+ and their significance for […]
Here Are The Cases For And Against An $8 million Super Bowl Ad
$8 million. That’s the cost of a 30-second Super Bowl LIX ad – and that’s before product costs, talent fees, and activations beyond the ad itself. With that price tag, brands and advertisers are asking the big question: Is it worth it? Our SVP & GM, Nick Drabicky, connected with Digiday’s Kimeko McCoy to break […]
amika Teams Up With January Digital to Scale Mission and Drive Growth
A big thank you to Women’s Wear Daily’s Alexandra Pastore for her thoughtful coverage of our partnership and giving a glimpse into what’s ahead – from exciting product launches to data-driven marketing initiatives. Check out the full WWD article here.
Want to See Success in 2025? Answer These 5 Questions
What 5 questions will drive success in 2025? Retail TouchPoints’ Alicia Esposito challenged industry leaders to answer the top questions that will drive the best outcomes in the year ahead. Alicia connected with our President, Sarah Engel, to answer this one: How can brands tap into what’s culturally relevant and emotionally resonant? Sarah outlined the […]