Interstate Batteries Wins Best in Show and Most Innovative Media Campaign at the 2026 DFWIMA Awards
At a time when many brands are still navigating how AI fits into their marketing strategies, Interstate Batteries is racing ahead. In 1952, Interstate Batteries was founded in Texas. More than 70 years later, DFW remains not only the center of its operations, but also a community the brand continues to impact every day. As […]
January Digital’s Jared Smith on How Snapchat Drives Incremental Growth
What if one of your most valuable customer acquisition channels is the one your measurement framework undervalues? That’s a challenge Jared Smith, our Senior Director of Strategy & Innovation, explores in Snapchat for Business‘ Industry Lens series. Too often, platforms like Snapchat are judged through a last-click lens. But when we look at MMM and […]
January Digital Is Named an Inc. Best Workplace for the Sixth Time
If once is an anomaly, twice is a coincidence, and three times is a pattern… what do you call being named an Inc. Best Workplace for the sixth time? We call it a reflection of the people, culture, and values that continue to shape January Digital every day. 6 years recognized as an Inc. Best […]
Supergoop! Names January Digital Media Agency of Record
Supergoop! has named January Digital its Media Agency of Record, consolidating DTC, retail, and marketplace media under one partner for the first time. We kicked off the partnership with a major moment: the relaunch of Supergoop!’s best-selling hero, Unseen Sunscreen. Our Founder & CEO Vic Drabicky and Supergoop!’s CMO Lauren Weinberg sat down with ADWEEK’s […]
The AI Search Gap Retail Brands Can’t Ignore
Your competitors likely aren’t far ahead of you in the AI search race. But your customers are already lapping you. At January Digital, we surveyed retail and brand leaders on how they’re approaching AI search and AI-driven commerce. 6 in 10 said their AI visibility strategy is still in development, in early discussion, or hasn’t […]
Carhartt And amika Are 2026 Shorty Awards Finalists
Two very different brands. One common thread. Most people don’t think about what’s behind the things they love. Carhartt’s Made Possible campaign flipped that perspective, earning a Shorty Awards finalist nomination along the way. Meanwhile, prestige polish and constant launches didn’t make amika a Shorty Awards finalist. Doubling down on hero products and building collections […]
January Digital’s Sarah Engel on the Trends Shaping Retail in 2026
The rules of retail are being rewritten. At Shoptalk 2026, those conversations took center stage. January Digital’s Vic Drabicky and Sarah Engel joined industry leaders from Etsy, ThredUp, David’s Bridal, Consortium Brand Partners, Randa Apparel & Accessories, Steve Madden, and more to debate the trends reshaping retail. From AI and the future of advertising to […]
January Digital’s Vic Drabicky And Snap’s Frank Lee On Full-Funnel Growth In 2026
What does full-funnel growth require in 2026? The fundamentals still win, just at a much faster pace. Fourteen years ago, our Founder & CEO Vic Drabicky built January Digital to be channel-agnostic on the idea that no single platform should dictate a brand’s growth strategy. Today, that approach feels more relevant than ever. Vic recently […]
January Digital and Steve Madden Achieve 4.4x Revenue with Meta Creator and Catalog Ads
What happens when you pair Creator-led Partnership Ads with Catalog Ads on Meta? You multiply performance. 4.4x higher revenue.77% lower cost-per-action.4.3x more purchases. We shared these results live as our SVP & GM Nick Drabicky and Steve Madden’s CMO Alex Frias took the stage with our Meta partners in NYC yesterday. Next stop: LA later […]
January Digital’s Claire McClung Shares Gen Alpha Consumer Insights with Ad Age
Gen Alpha consumers aren’t just shaping trends. They’re influencing household spending. Claire McClung, Senior Director of Strategy and Consulting at January Digital, recently shared her perspective with Ad Age’s Adrianne Pasquarelli on how younger consumers are driving purchasing decisions far beyond their own wallets. Her insights point to a broader shift in audience strategy and […]