The Top 5 Consumer Behaviors To Watch In 2025, And Beyond
What happens when consumer behavior becomes fashion’s biggest disruptor? WWD’s Alexandra Pastore turned to our President, Sarah Engel, to find out. In this episode of WWD’s podcast Voices in Detail, Sarah breaks down the 5 consumer shifts brands can’t afford to ignore in 2025: 1. Ownership is optional: Today’s shoppers see fashion as something to […]
Carhartt And Steve Madden Are Among 2025’s Digiday Media Content Marketing Awards Finalists
Great content meets people where they are and disrupts their scroll. That takes strategy, boldness, and creative partners willing to push boundaries. The Digiday Content Marketing Awards are recognizing campaigns that didn’t just show up. They stood out. We’re proud to be finalists in FIVE categories alongside our incredible clients at Carhartt and Steve Madden. […]
Where Human Touch Meets Digital Innovation with January Digital
Everywhere you look, AI and automation are dominating the conversation. On Brent W Peterson’s Talk Commerce Podcast, our COO JB Brokaw and President Sarah Engel discussed how brands can balance AI-driven innovation with real human insights to build authentic connections. Listen to the full episode of “The Human Touch in Digital Commerce” here or wherever […]
Carhartt Is One Of 2025 Digiday Media Buying And Planning Awards Winners
Two bold strategies. Two big wins. We’re proud to take home Best Social Commerce Strategy and Best E-Commerce Strategy (for the second year in a row!) at the Digiday Media Buying & Planning Awards. Together with our innovative partners at Carhartt, we delivered:– Record-breaking holiday revenue– Social revenue growth fueled by strategic incrementality testing– High-performing, […]
Carhartt And Steve Madden Are MediaPost Planning & Buying Awards Finalists
From New York City to The Grand Ole Opry… We’re proud to celebrate Steve Madden and Carhartt, both finalists in the Retail category of MediaPost’s Planning & Buying Awards! From Steve Madden’s NEVER MISS A BEAT campaign, a love letter to New York filled with familiar faces and iconic spots, to Carhartt’s Luke Grimes collaboration, […]
Shoptalk 2025 In Review
From Roblox to Microsoft, Google to Meta, Shoptalk’s New Market stage did not disappoint, and our team was at the center of the action. Last Wednesday, our Founder & CEO Vic Drabicky joined Winnie Burke, Global Group Director of Fashion and Retail Partnerships at Roblox, and Dametra Johnson-Marletti, Corporate Vice President of Gaming Consumer Sales […]
Why Gen Z Is Spending (A Lot Of) Time In Coach Stores
At Shoptalk, Our President Sarah Engel joined Giovanni Zaccariello from Coach and Jamie Cygielman from American Girl to explore how retail hospitality, nostalgia, and emotional connections engage customers across generations. Retail hospitality was a major thread throughout the day, with leading brands focusing on next-level store and digital customer experiences. What does “next-level” mean? From […]
Measured Establishes “Measured Certified Partners” Program, Names First Agency Partners
1 of 4. January Digital is one of just four agencies in the U.S. named an inaugural partner in Measured’s Certified Partners Program, recognizing our commitment to advanced measurement and data-driven decision-making. Why is this a big deal? Four reasons: 1. It reinforces what we’ve been saying for years: our approach to campaign measurement is […]
January Digital And Carhartt Are Among The 2025 Digiday Media Buying And Planning Awards Finalists
Innovation at every level + excellence in client partnerships. What does that lead to? Four Digiday Media Buying & Planning Award nominations. We’re thrilled to be nominated for Most Innovative Independent Agency, recognizing our team’s dedication to pushing boundaries. We’re excited to celebrate alongside our incredible partners at Carhartt, whose record-breaking Holiday 2024 performance, trailblazing […]
Performance Max And Google Search Playbook
As we evolve as marketers, our job is to look for new and different ways to maximize our channel mix. Google is no exception. As we continue to maximize all that Google has to offer, mastering the combination of PMax and Search is the key to scaling efficiently and profitably. By aligning creative, audience targeting, […]