Snapchat. Augmented reality. Shoppable content.
These aren’t just buzzwords… they are the reality of how the 135-year-old Carhartt brand continues to push innovation at every opportunity!
We are thrilled to announce that alongside our incredible partners at Carhartt, we have been awarded Digiday’s Content Marketing Award for Best Use of Shoppable Content!
By leveraging Snapchat AR lenses to reach Gen Z and Millennial users, Carhartt experienced a 19% lift in ad awareness. Most importantly – we took Carhartt beyond the aisles and website and created truly immersive experiences for customers.
Congratulations to all the winners! Here is more information on the awards.