The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?

House. Senate. President.What happens next with the TikTok ban?At this stage, not much. As our CEO & Founder Vic Drabicky shared with AdExchanger’s Alyssa Boyle, “the legislation does not force TikTok to go away, but rather it forces them to be sold.”What can brands do? Diversify and test into easy-to-execute alternatives like Meta, YouTube and Pinterest. Read the full […]

Congratulations to the 2024 Top Women in Media & Ad Tech Honorees!

Changemaker: “Someone who has successfully altered the course of their industry for the better.” This is the definition by AdMonsters & AdExchanger when they awarded our own president, Sarah Engel as a Top Women in Media and AdTech: Changemaker for 2024. To know Sarah is to know she cares deeply and advocates for those around her to not only drive positive […]

Execs from Macy’s, ThredUp, Google, DoorDash and More Cut Through the AI Hype

Is it even an industry conference if we don’t talk about AI?AI was front and center recently at Shoptalk, with attendees affirming – and debating – its impact on the retail industry. Retail TouchPoints’ Nicole Silberstein managed to capture and analyze the entire conversation swirling around Shoptalk in one article, with commentary from Google and Meta, ThredUp and Macy’s, […]

Inside Mad Rabbit’s Ambassador Marketing Strategy

Nobody knows Gen Z and Gen Alpha like…Gen Z and Gen Alpha.Our President Sarah Engel connected with Modern Retail’s Julia Waldow about how brand ambassador programs can be leveraged to create genuine connections with customers, especially with younger generations. Whether it’s passionate brand fans or dedicated employees, what matters most is that their genuine admiration and enthusiasm for the products […]

How Gummy Clusters became Nerds’ hero product

What do you call a product that helps boost sales from $50M to $500M after less than 3 years on the market?A hero!Nerds Gummy Clusters have taken Gen Z and Gen Alpha by storm, with official and unofficial spokespeople like Addison Rae and Kylie Jenner sharing their love of the crunchy gummy snacks on TikTok.Our […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

When you team up with one of America’s most iconic brands to deliver something truly extraordinary, you can’t help but shout it from the rooftops!We are proud to share that we have been awarded Digiday’s Media Buying and Planning Award for Best E-Commerce Strategy for our work with Carhartt.Thank you to our incredible partners at Carhartt for […]

After four years, Vivaia is rolling out its first brand campaign

Comfort + sustainability + female founders = the perfect formula for a brand storytelling campaign.After four years, VIVAIA a sustainable women’s footwear and accessory company, is rolling out its first brand campaign. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on why this campaign is perfectly timed to launch during Women’s History Month.To learn more about the “In Her Shoes” […]

Temu and Shein Are the ‘Jaws’ of Digital Advertising

“Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks.”The Business of Fashion’s Marc Bain analyzed the impact the Chinese giants’ billion dollar digital spends are having on fashion brands. Our founder and CEO Vic Drabicky told him, “We are all very aware of their spending power and their […]

Case Study | How to Turn Data Into Meaningful Customer Connections

Think of your favorite brand. It feels personal, doesn’t it?How are the best brands in the world creating deeper connections with customers? By not just capturing data, but doing something meaningful with it at every stage of the customer relationship (hint, hint this means not only during acquisition efforts).In Marc Bain’s The Business of Fashion Case Study “How […]

Building Success, Overcoming Challenges, and harnessing AI for growth

“Agencies at their worst are outsourced HR.”On the Marketing Agency Leadership podcast with Kevin Hourigan, our Founder & CEO Vic Drabicky shared this insight along with a glimpse into his career journey that resulted in the inception of January Digital as the Marketing Leadership Company.Tune in to hear Vic’s thoughts on how agencies are evolving and his advice […]