Temu and Shein Are the ‘Jaws’ of Digital Advertising

“Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks.”The Business of Fashion’s Marc Bain analyzed the impact the Chinese giants’ billion dollar digital spends are having on fashion brands. Our founder and CEO Vic Drabicky told him, “We are all very aware of their spending power and their […]

Case Study | How to Turn Data Into Meaningful Customer Connections

Think of your favorite brand. It feels personal, doesn’t it?How are the best brands in the world creating deeper connections with customers? By not just capturing data, but doing something meaningful with it at every stage of the customer relationship (hint, hint this means not only during acquisition efforts).In Marc Bain’s The Business of Fashion Case Study “How […]

Building Success, Overcoming Challenges, and harnessing AI for growth

“Agencies at their worst are outsourced HR.”On the Marketing Agency Leadership podcast with Kevin Hourigan, our Founder & CEO Vic Drabicky shared this insight along with a glimpse into his career journey that resulted in the inception of January Digital as the Marketing Leadership Company.Tune in to hear Vic’s thoughts on how agencies are evolving and his advice […]

Case Study | The Essential Brand Marketing Guide

The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand? Brands must build an identity that consumers can recognize in the marketplace and resonate with. Our President Sarah Engel connected with Business of Fashion’s Diana Pearl to discuss the key to creating an environment where customers are invested in the […]

As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites

“Don’t just take it at face value.” It is true about many elements of digital marketing – from reporting metrics to media partners. It is especially true when it comes to securing diverse ad placements through programmatic platforms. Our SVP & GM Nick Drabicky sat down with The Wall Street Journal’s Megan Graham to discuss the importance of genuinely investing […]