Digital Marketing Strategy For Retail Transformation
The last few years in retail have been… a rollercoaster. Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts.Privacy challenges that confused retailers and gave them less control.Add to that the race for newer, better, more video-driven content. Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of […]
2024 Google Agency Excellence Awards Finalists
Hey Google – who are the finalists for the 2024 Agency Excellence Awards? January Digital has been selected in the Creative Coverage category for our work with Carhartt! We have been recognized for helping Carhartt transform its creative strategy across all Google and YouTube touch points. Amazing work all around and we could not have […]
Bubble Is Teaming Up With Juice Press As It Enters The Lip Care Category
Advertisers burst Gen Z’s bubble long ago. Now, this group is discerning and selective about the brands they engage with. One brand winning Gen Z’s favor is Bubble, a skincare line that recently teamed up with Juice Press to launch a 360 degree collaboration, including a berry-flavored lip balm and specialty juice. Our President, Sarah […]
NY Fashion Week: Do Gen Z Consumers Even Care?
Sorry NYFW. Gen Z is just not that into you. Our Founder & CEO Vic Drabicky connected with David Kaplan of Attain’s The Outcome on why GenZ isn’t connecting with luxury goods or Fashion Weeks at the level of previous generations. They discussed the role of sustainability and the need for inclusivity for Gen Z […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Whether you think calling out competitors in advertising is brilliant or beneath you, it’s certainly creating buzz for viral “dupe” brands like Quince and Italic. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Malique Morris about how these dupe brands are capturing the attention of often overlooked middle income consumers. Vic […]
DBJ Announces Best Places to Work for 2024
✅ Inc. Best Workplace x 4✅ Dallas Business Journal’s Best Place to Work… officially x 2! Over 13,000 employees were surveyed, but our DFW crew broke through the noise to make January Digital one of Dallas Business Journal’s Best Places to Work in 2024! This award reflects our team’s dedication to fostering community and collaboration. […]
Gen Alpha and Brand Loyalty – 6 Ways to Build a Relationship With the Next Generation of Consumers
Gen Alpha dictionary: Saying someone “ate” has nothing to do with food.Sigma is no longer just a letter in the Greek alphabet.And your aura can now earn points. Why should advertisers and brands care about Gen Alpha’s behavior and preferences? There are about 2.5 million Gen Alphas born each week, and their economic footprint is […]
Prime Day and Beyond: Why You Don’t Have to Sell on Amazon to Reap the Rewards of the Midsummer Sales Event
Why has Amazon Prime Day captured the headlines for weeks now? Prime Day has grown beyond Amazon, becoming what our President Sarah Engel calls “its own holiday moment” in her conversation with Retail TouchPoints’ Alicia Esposito. This year shattered records, with millions of new member sign-ups leading up to the event. But it’s become more […]
What Google’s Reversal on Cookies Means for Advertisers
Remember the looming cookieless future that had advertisers bracing for a dystopian reality? Well, it turns out that isn’t happening anytime soon. Thanks to Google’s change of heart, we’re steering back towards a more utopian Chrome… for now. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Marc Bain on how Google’s […]
The ROAR Report: The Ageless Runway
With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry? Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that […]