Carhartt x January Digital – Most Innovative Media Campaign

DFW, you have been intertwined with our roots since day one. Boy, are we thrilled to shout from the rooftops about our latest win, alongside our awesome partners at Carhartt, right here in Texas! We just snagged the crown (or make that Carhartt beanie?) for the Most Innovative Media Campaign at the 2024 Excellence in Interactive […]

ADWEEK’s Media All-Stars Are Embracing Changing Technology

So they say you’re an All-Star, Nick?Tell us something we don’t know! Your star quality was always evident to us, and now it’s recognized by everyone.Our very own SVP & GM, Nick Drabicky, has been named one of ADWEEK’s 2024 Media All-Stars not only for the stellar way he leads our agency, but for his impact across […]

Snap bolsters ad offerings and incentives to woo advertisers — but will they take?

What’s your Snap Score? Your teens definitely know theirs! Snapchat is not just gaining Gen Z and Gen Alpha’s time and attention. It is regaining advertisers attention in 2024, after being at the bottom of budgets in 2023. Doesn’t hurt that Snap is offering comps and discounts for advertisers to try new features. Our Sr. […]

The Drum Awards – Marketing Americas: Nominations

Driving 100% YoY sales growth for a core product of a 20-year-old brand……begins with a deep partnership and a commitment to innovation.It continues with an eagerness to test and learn: new audiences, new influencer content, new ways to measure.It results in StriVectin Operating Company + January Digital being named Finalists for The Drum Awards Marketing Americas in the Fashion […]

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

When you collaborate with iconic brands to push the boundaries of traditional media, people take notice. Alongside our incredible partners at both Kendra Scott and Carhartt, we have been named as Finalists for the Digiday Media Awards in the category of Best Commerce Strategy. Both Kendra Scott and Carhartt experienced record-breaking holiday seasons in 2023 due to their commitment to […]

Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners

Snapchat. Augmented reality. Shoppable content.These aren’t just buzzwords… they are the reality of how the 135-year-old Carhartt brand continues to push innovation at every opportunity!We are thrilled to announce that alongside our incredible partners at Carhartt, we have been awarded Digiday’s Content Marketing Award for Best Use of Shoppable Content!By leveraging Snapchat AR lenses to reach Gen Z […]

The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?

House. Senate. President.What happens next with the TikTok ban?At this stage, not much. As our CEO & Founder Vic Drabicky shared with AdExchanger’s Alyssa Boyle, “the legislation does not force TikTok to go away, but rather it forces them to be sold.”What can brands do? Diversify and test into easy-to-execute alternatives like Meta, YouTube and Pinterest. Read the full […]

Congratulations to the 2024 Top Women in Media & Ad Tech Honorees!

Changemaker: “Someone who has successfully altered the course of their industry for the better.” This is the definition by AdMonsters & AdExchanger when they awarded our own president, Sarah Engel as a Top Women in Media and AdTech: Changemaker for 2024. To know Sarah is to know she cares deeply and advocates for those around her to not only drive positive […]

Execs from Macy’s, ThredUp, Google, DoorDash and More Cut Through the AI Hype

Is it even an industry conference if we don’t talk about AI?AI was front and center recently at Shoptalk, with attendees affirming – and debating – its impact on the retail industry. Retail TouchPoints’ Nicole Silberstein managed to capture and analyze the entire conversation swirling around Shoptalk in one article, with commentary from Google and Meta, ThredUp and Macy’s, […]

Inside Mad Rabbit’s Ambassador Marketing Strategy

Nobody knows Gen Z and Gen Alpha like…Gen Z and Gen Alpha.Our President Sarah Engel connected with Modern Retail’s Julia Waldow about how brand ambassador programs can be leveraged to create genuine connections with customers, especially with younger generations. Whether it’s passionate brand fans or dedicated employees, what matters most is that their genuine admiration and enthusiasm for the products […]