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How Brands Should Rethink Influencer Strategy For Gen Z

Gen Z doesn’t want to be sold to. Either they believe in your brand, or they don’t. Gone are the days when follower count guaranteed impact. Today, it’s about creators who live your brand, not just post about it once and disappear. From micro-influencers with niche loyalty to long-term partnerships that feel like real community […]

January Digital Ups Berg, Ekes To VP, Client Strategy

Join us in celebrating Christopher Berg and Jeremy Ekes, who have officially been promoted to Vice Presidents of Client Strategy & Services. From growing iconic brands like Kendra Scott, amika, and Josie Maran, to launching our January Growth division, Chris has helped shape January Digital’s future. Jeremy has led industry-defining work for bold brands including […]

January Digital Is A 2025 Digiday Content Marketing Awards Winner

The results are in! January Digital has been named Advertising Agency of the Year for “successfully using content to modernize media and marketing.” From YouTube to TikTok Shops, CTV to digital OOH… we help leading brands not just reach customers, but convert and drive connection. Thank you, Digiday, for the recognition. And thank you to […]

January Digital Is A Finalist Of The 2025 Rakuten Optimism Golden Link Awards

January Digital is a finalist for Agency of the Year at the Rakuten Golden Link Awards! In the past year, we’ve doubled affiliate revenue while continuing to transform it from a standalone channel into a core growth driver within our clients’ integrated marketing strategies. Grateful to our Affiliate team and to Rakuten for the honor. […]

The Top 5 Consumer Behaviors To Watch In 2025, And Beyond

What happens when consumer behavior becomes fashion’s biggest disruptor? WWD’s Alexandra Pastore turned to our President, Sarah Engel, to find out. In this episode of WWD’s podcast Voices in Detail, Sarah breaks down the 5 consumer shifts brands can’t afford to ignore in 2025: 1. Ownership is optional: Today’s shoppers see fashion as something to […]

Carhartt And Steve Madden Are Among 2025’s Digiday Media Content Marketing Awards Finalists

Great content meets people where they are and disrupts their scroll. That takes strategy, boldness, and creative partners willing to push boundaries. The Digiday Content Marketing Awards are recognizing campaigns that didn’t just show up. They stood out. We’re proud to be finalists in FIVE categories alongside our incredible clients at Carhartt and Steve Madden. […]

Where Human Touch Meets Digital Innovation with January Digital

Everywhere you look, AI and automation are dominating the conversation. On Brent W Peterson’s Talk Commerce Podcast, our COO JB Brokaw and President Sarah Engel discussed how brands can balance AI-driven innovation with real human insights to build authentic connections. Listen to the full episode of “The Human Touch in Digital Commerce” here or wherever […]

Carhartt Is One Of 2025 Digiday Media Buying And Planning Awards Winners

Two bold strategies. Two big wins. We’re proud to take home Best Social Commerce Strategy and Best E-Commerce Strategy (for the second year in a row!) at the Digiday Media Buying & Planning Awards. Together with our innovative partners at Carhartt, we delivered:– Record-breaking holiday revenue– Social revenue growth fueled by strategic incrementality testing– High-performing, […]

Carhartt And Steve Madden Are MediaPost Planning & Buying Awards Finalists

From New York City to The Grand Ole Opry… We’re proud to celebrate Steve Madden and Carhartt, both finalists in the Retail category of MediaPost’s Planning & Buying Awards! From Steve Madden’s NEVER MISS A BEAT campaign, a love letter to New York filled with familiar faces and iconic spots, to Carhartt’s Luke Grimes collaboration, […]