StriVectin Is A 2025 Modern Retail Awards Finalist
Many beauty campaigns focus on turning back time. StriVectin Operating Company focuses on uplifting women through every stage of it. We’re honored to be named Finalists for the Modern Retail Awards’ Best Launch Campaign alongside our incredible partners for supporting the launch of Peptight™ Face Lift Serum. The serum, coined a “face lift in a […]
January Digital Is A Finalist For The 2026 VIP Awards’ Partner Of The Year
When you put people first, great things follow. We are excited to be nominated for Partner of the Year at the Vendors in Partnership Awards, celebrating excellence in client service and company culture. Please help us bring home this honor by voting for us at the link in the comments. This nomination reflects how our […]
January Digital’s Sarah Engel And Thrive Market’s Nick Green on Enabling Healthy Grocery Choices
Mission-driven brands that uplift their communities are exactly the kind of company we like to keep. At Groceryshop, our President Sarah Engel sat down with Nick Green, Founder & CEO of Thrive Market, to discuss how evolving consumer behavior is reshaping access to healthy eating and how operational and ecommerce excellence can make wellness truly […]
The TikTok Full-Funnel Gold Mine Your Agency Can’t Afford To Ignore
The “brand vs. performance” debate? We’ve moved on. The brands who will win through Q4 already have, too. In a new op-ed with TikTok’s Head of Agency Tara Pettus, our SVP & GM Nick Drabicky shares how full-funnel marketing drives growth in a world where discovery and conversion happen in the same scroll. Our partners […]
Media Buying Briefing: January Digital’s Calculated Consumption Report
81% of consumers say economic anxiety is shaping how they spend. Comparison shopping. Resale. AI-assisted buying decisions.Consumers are quickly redefining what “value” really means. In our new research report, The New Era of Calculated Consumption, we explored how shoppers are navigating a season marked by slowing spend, rising scrutiny, and every purchase needing proof. Consumers […]
Why YouTube Will Play A Bigger Role In Some Holiday Marketing Budgets This Year
YouTube is no longer just an entertainment platform for younger audiences. It has become a cornerstone of modern advertising. As consumers turn to YouTube for both entertainment and discovery, brands are following suit. More advertisers are making it a key part of their media strategies as we head deeper into the holiday season. Our VP […]
StriVectin And Amika Are 2025 MediaPost OMMA Awards Finalists
You don’t get a second chance to make a first impression. That’s why every product launch needs a powerful story behind it. MediaPost’s OMMA Awards celebrate the best in digital marketing, and we’re honored to be finalists alongside our incredible partners StriVectin Operating Company and amika. StriVectin is recognized for the debut of Peptight Face […]
How The Campus Became The New Catwalk
When a college tradition in Alabama inspires students around the world to join in, you know you’ve hit a cultural tipping point. That’s the power of hashtag#RushTok. As our GM & SVP, Nick Drabicky, shared with The Guardian, students aren’t just participants in culture, they’re early adopters who set trends and influence spending far beyond […]
‘The Easy Dollars Are Gone’: Retail Media Faces New Tests As It Nears Maturity
The easy dollars in retail media are gone. What’s emerging is a more mature, more competitive marketplace where only a handful of players are pulling ahead. Our SVP & GM, Nick Drabicky, connected with Modern Retail’s Anna Hensel on how Amazon remains the pace-setter, but CPG and beauty-driven networks are building real momentum. From Walmart […]
4 Steps To Replace Attribution With Future-Proof Metrics
For any career marketers, you know the so-called “gold standards” never stay golden for long. Multitouch attribution was once the data-rich way to assign credit across touchpoints. But with signal loss, walled gardens, and privacy regulations reshaping the landscape, its foundation has eroded. Our VP of Analytics, Rebecca Visconti, broke it down in an article […]