How Calpak Developed Its First Kids’ Collection Of Backpacks And Lunch Bags
If you think June is too early to talk about back-to-school, think again. Smart retailers are always looking for authentic ways to grow their customer base without straying too far from what makes their brand resonate. As our VP of Client Strategy & Services, Christopher Berg, shared with Modern Retail’s Julia Waldow, that’s exactly what […]
Best Workplaces 2025: Meet the 514 Companies That Prioritize Their People
They say lightning doesn’t strike twice. Well, we’ve struck four times. January Digital is officially an Inc. Magazine Best Workplace for the fourth year running. This recognition reflects the culture we’ve built together, rooted in innovation, collaboration, and impact. To our team: you make this place what it is. To future teammates: we’re hiring! Come […]
Sarah Engel on Community, AI, and Why Hero Products Still Matter
Hero products still matter. Community is key. And if your brand isn’t tuned in to real human needs… AI won’t save you. Our president, Sarah Engel, recently sat down with retail advocate Tamara K. of ClickZ.com, to discuss the core principles successful retailers are embracing to not just adapt, but reinvent retail around their customers: […]
How Brands Should Rethink Influencer Strategy For Gen Z
Gen Z doesn’t want to be sold to. Either they believe in your brand, or they don’t. Gone are the days when follower count guaranteed impact. Today, it’s about creators who live your brand, not just post about it once and disappear. From micro-influencers with niche loyalty to long-term partnerships that feel like real community […]
Carhartt And January Digital Awarded DFWIMA’s Most Innovative Media Campaign For The Second Year In A Row
Legacy and innovation go hand-in-hand at Carhartt. In partnership with our incredible clients at Carhartt, we’re proud to celebrate winning the Dallas Fort Worth Interactive Marketing Association Award win for Most Innovative Media Campaign for the second year in a row! This year’s campaign honored Carhartt’s history while forging new ground with musician and actor […]
January Digital Ups Berg, Ekes To VP, Client Strategy
Join us in celebrating Christopher Berg and Jeremy Ekes, who have officially been promoted to Vice Presidents of Client Strategy & Services. From growing iconic brands like Kendra Scott, amika, and Josie Maran, to launching our January Growth division, Chris has helped shape January Digital’s future. Jeremy has led industry-defining work for bold brands including […]
January Digital Is A 2025 Digiday Content Marketing Awards Winner
The results are in! January Digital has been named Advertising Agency of the Year for “successfully using content to modernize media and marketing.” From YouTube to TikTok Shops, CTV to digital OOH… we help leading brands not just reach customers, but convert and drive connection. Thank you, Digiday, for the recognition. And thank you to […]
January Digital Is A Finalist Of The 2025 Rakuten Optimism Golden Link Awards
January Digital is a finalist for Agency of the Year at the Rakuten Golden Link Awards! In the past year, we’ve doubled affiliate revenue while continuing to transform it from a standalone channel into a core growth driver within our clients’ integrated marketing strategies. Grateful to our Affiliate team and to Rakuten for the honor. […]
The Top 5 Consumer Behaviors To Watch In 2025, And Beyond
What happens when consumer behavior becomes fashion’s biggest disruptor? WWD’s Alexandra Pastore turned to our President, Sarah Engel, to find out. In this episode of WWD’s podcast Voices in Detail, Sarah breaks down the 5 consumer shifts brands can’t afford to ignore in 2025: 1. Ownership is optional: Today’s shoppers see fashion as something to […]
Carhartt And Steve Madden Are Among 2025’s Digiday Media Content Marketing Awards Finalists
Great content meets people where they are and disrupts their scroll. That takes strategy, boldness, and creative partners willing to push boundaries. The Digiday Content Marketing Awards are recognizing campaigns that didn’t just show up. They stood out. We’re proud to be finalists in FIVE categories alongside our incredible clients at Carhartt and Steve Madden. […]