Consumers haven’t stopped spending, but their decision-making has fundamentally changed. Today’s shoppers are more deliberate, digitally empowered and value-obsessed. Economic uncertainty has turned consumption into calculation, and brands that don’t adapt risk being left behind.
Our new research reveals that 81% of consumers say economic anxiety is shaping how they spend, making every purchase more thoughtful and data-driven. From AI-fueled discovery to the rise of resale and rental, shoppers are redefining what value means, demanding transparency and proof at every turn.
As holidays approach, the brands delivering clarity, confidence and true value will come out on top.
