Grocery shopping is changing. As AI agents influence what lands in the cart, brand decisions may be made before shoppers reach the aisles.
As January Digital President Sarah Engel put it on GrocerTalk: “The thing that determines whether an agent picks you is not your creative. It’s your content. It’s your product data.”
Sarah joined host Ben Miller to discuss what this shift means for brands and retailers. Product attributes, availability, pricing, and reviews are becoming essential to how brands get discovered and chosen.
The future may be high-tech, but the groundwork is fundamental. Watch the episode on YouTube or listen to the full conversation.