Shoptalk Fall proved that the clearest voice in the room can build more trust (and move more product) than the biggest name on the marquee.
Culture, entertainment, shopping, and brand building (and of course AI) showed up as one conversation this week, and our team was in the room for most of it.
Our President, Sarah Engel, sat down with Favorite Daughter‘s Sara Foster and Jennifer Stender Hawkins, who made the case plainly: a mom in Dallas with 60,000 followers outsold celebrities with millions during the brand’s biggest sales day ever, National Daughters Day.
She then spoke on stage with SharkNinja‘s Michelle Crossan-Matos, whose team builds 70% of its content through creators and treats storytelling as part of product development, starting long before a launch date.
From there, Sarah and Consortium Brand Partners‘ Mike Jacobs tackled ten predictions for how marketing’s rules are being rewritten across discovery, creator spend, AI, measurement, and media buying.
We also heard from Supergoop!‘s CMO Lauren Weinberg, who used the brand’s Justin Rose and PGA Tour partnership to show why knowing exactly why you’re there and what success looks like matters more than the logo on the jersey.