How January Digital Is Building AI for Real Business Impact

Navigating the reality of AI starts with honesty.

Honesty about the opportunities, the challenges, and the growing pains that come with meaningful change.

Our Founder & CEO, Vic Drabicky, spoke with Digiday‘s Kimeko McCoy about why the reality of AI adoption is far messier than many headlines suggest.

At January Digital, we’ve spent the last two years building Mikey OS, our proprietary AI operating system, and Mikey Intelligence, our client-specific LLM.

As The Marketing Leadership Company, we needed to equip our teams with better information, faster answers, and more time to focus on solving meaningful business challenges.

Today, Mikey Intelligence has 100% adoption across our teams. Not because it’s mandated, but because it delivers value.

As Vic shared, the path forward requires transparency and an honest look at where AI creates value, where it falls short, and where human expertise remains essential.

Go beyond the AI hype. Read Vic’s full conversation with Digiday.

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