At a time when many brands are still navigating how AI fits into their marketing strategies, Interstate Batteries is racing ahead.
In 1952, Interstate Batteries was founded in Texas. More than 70 years later, DFW remains not only the center of its operations, but also a community the brand continues to impact every day.
As a company with Texas roots ourselves, we’re proud to have been recognized alongside our incredible partners at Interstate Batteries for both Most Innovative Media Campaign and Best in Show at the 2026 Dallas Fort Worth Interactive Marketing Association Awards.
Through MMM-guided media reallocation, AI-driven targeting innovation, and full-funnel optimization rooted in incrementality, Interstate Batteries is redefining what modern marketing looks like for a legacy brand.
Congratulations to the entire team, and thank you to DFWIMA for this honor.