Your competitors likely aren’t far ahead of you in the AI search race. But your customers are already lapping you.
At January Digital, we surveyed retail and brand leaders on how they’re approaching AI search and AI-driven commerce.
6 in 10 said their AI visibility strategy is still in development, in early discussion, or hasn’t started.
More than half are still piloting or planning rather than operating at scale.
And yet… 78% expect moderate or significant growth in AI-driven traffic over the next year.
The gap isn’t between you and your competition. It’s between your organization and your customer.
Our President, Sarah Engel, wrote about what that gap means for retail brands right now…and what to actually do about it. Check out her full article for Retail TouchPoints and her AI readiness checklist here.