Supergoop! has named January Digital its Media Agency of Record, consolidating DTC, retail, and marketplace media under one partner for the first time.
We kicked off the partnership with a major moment: the relaunch of Supergoop!’s best-selling hero, Unseen Sunscreen.
Our Founder & CEO Vic Drabicky and Supergoop!’s CMO Lauren Weinberg sat down with ADWEEK’s Lauren Johnson to talk about the momentum behind the campaign and what’s ahead.
From partnering with the PGA TOUR and Justin Rose to sponsoring Vic’s 10-year-old daughter’s soccer team, we’re excited to work with a brand that pushes the bounds of media while staying true to its community. Thank you to Lauren and ADWEEK for sharing our story!
See what’s next for Supergoop! and January Digital here.