The easy dollars in retail media are gone. What’s emerging is a more mature, more competitive marketplace where only a handful of players are pulling ahead.
Our SVP & GM, Nick Drabicky, connected with Modern Retail’s Anna Hensel on how Amazon remains the pace-setter, but CPG and beauty-driven networks are building real momentum. From Walmart and Target to Ulta Beauty and SEPHORA, the opportunity is there, but scale and influence alone won’t be enough.
The real differentiator is how retailers evolve beyond selling placements and build a true advertising business. One that drives repeat investment, long-term budgets, and measurable brand growth.
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