What happens when consumer behavior becomes fashion’s biggest disruptor?
WWD’s Alexandra Pastore turned to our President, Sarah Engel, to find out.
In this episode of WWD’s podcast Voices in Detail, Sarah breaks down the 5 consumer shifts brands can’t afford to ignore in 2025:
1. Ownership is optional: Today’s shoppers see fashion as something to access, not necessarily own.
2. AI is the new stylist: Smart, seamless and personalized experiences anticipate customer needs.
3. Loyalty is earned in the scroll, not just the store: TikTok (and Meta and YouTube) is the new storefront.
4. Consumers are shifting from moments to movements and expect brands to show up with purpose.
5. Digital belonging is the new flagship experience: Stop chasing channels and start building connections.
Link to Alex’s WWD article and the podcast episode here.