Following Partnership With January Consulting, Steve Madden Expands Work with January Digital to Develop a Full-Funnel Digital Media Strategy
NEW YORK, Oct. 10, 2023 – Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its digital agency of record (AOR) in North America. January Digital will be responsible for developing and executing Steve Madden’s digital media strategy and investment.
In October 2022, Steve Madden brought on January Consulting, the consulting arm of January Digital, to transform the brand’s media strategy and marketing measurement systems. As a result, Steve Madden saw improved cross-functional alignment and communications, increased collaboration, and boosted productivity across the organization.
“Over the past year, January Consulting has helped us drive organizational improvement within the Steve Madden business and has helped us gain a new perspective on how we plan and evaluate our marketing mix and its effectiveness,” said Josh Krepon, President of U.S. Direct to Consumer and Global Digital at Steve Madden. “We are excited to add January Digital’s media team into the mix so we can execute a truly integrated, end-to-end, digital media plan to serve our customers’ needs and grow the Steve Madden brand.”
“We are thrilled to be expanding our partnership with Steve Madden,” said Vic Drabicky, Founder & CEO of January Digital and January Consulting. “We believe the combination of their great product, brand heritage, and experienced leadership team with our team’s strategy, media, data, and leadership capabilities will drive exceptional results and build a great partnership.”
January Digital is tasked with building, planning, executing, and analyzing all of Steve Madden’s digital media advertising.
