In just two months, the partnership boosted return on ad spend by 65%, with plans to keep building momentum across digital channels.
NEW YORK, NY, September 4, 2025 – Saint James, the fastest-growing iced tea brand in the U.S., has chosen January Digital as its digital media agency. The move comes as the brand experiences rapid growth, strong consumer demand, and expanded retail distribution. January Digital began leading the brand’s paid media strategy earlier this year, executing a full-funnel approach across Amazon, Instacart, Meta, TikTok, and Google. In the first two months, the work delivered a 65% increase in ROAS, proving the impact of creating a unified media strategy for the vibrant tea line.
“As Saint James continues to scale, it’s critical we have the right partners to help us navigate and accelerate our growth across every channel,” said Brad Neumann, Co-Founder and CEO of Saint James. “January Digital brings expertise in growing brands across every digital touchpoint, enabling us to take a refreshing, holistic approach. Their strategic support ensures we’re not only maximizing performance today, but building a foundation for sustainable, long-term success.”
“Working with Saint James has been incredible,” said Vic Drabicky, Founder and CEO of January Digital. “The combination of their clear vision and exceptional product with our strategic perspective and excellent execution is the foundation of an incredibly successful partnership. I’m excited to see what we are able to build together.”
With January Digital’s support, Saint James is set to reach more customers, strengthen its digital and retail presence, and continue its rise as a leader in the beverage space.
