How do you get closer to your customers?
Go to the stores!
Talk to your store associates.
Send your corporate team to work side-by-side with store managers.
While this is not a novel concept, many retailers have lost sight of who their customers are and how to satisfy their needs. Connected data is paramount. Social listening is helpful. But, as Steve Dennis says in his book Remarkable Retail, “Empathy is the heart of a customer-centric strategy. Understanding and caring for your customers is paramount.”
Our President, Sarah Engel, sat down with industry icons Steve Dennis and Michael LeBlanc on the Remarkable Retail podcast, right after she finished the mainstage keynote with the remarkable, irreverent Chairman of IKEA, Lars-Johan Jarnheimer. There, they spoke about the changes, struggles and opportunities within the current retail landscape in Europe and the U.S.
Listen to the full episode of the Remarkable Retail podcast here.