Why has Amazon Prime Day captured the headlines for weeks now?
Prime Day has grown beyond Amazon, becoming what our President Sarah Engel calls “its own holiday moment” in her conversation with Retail TouchPoints’ Alicia Esposito.
This year shattered records, with millions of new member sign-ups leading up to the event. But it’s become more than just a two-day shopping spree. Prime Day has sparked a whole new promotional season, making it impossible for brands – on and off the platform – to sit it out.
For more information on Prime Day performance and its ripple effects on Q4 and beyond, check out the full “Prime Day and Beyond” report here.