New division delivers digital media expertise, driving rapid scale for brands.
NEW YORK, NY, March 11, 2025 – January Digital has launched January Growth, a specialized division of January Digital designed to fuel fast-growing ecommerce brands. While January Digital has been incubating its growth product for the past year with high-growth brands like Josie Maran and T3 Micro, the agency is now extending the initiative to all brands.
January Growth offers expert performance media management, powered by their proprietary Mikey AI and analytics platform, and backed by January Digital’s full-service agency planning, analytics, and strategic resources.
In its initial client work, January Growth helped drive nearly a 150% year-over-year increase in Return on Ad Spend (ROAS) for luxury skincare brand Josie Maran.
“Partnering with January Digital’s Growth team has been transformational,” said Josie Maran, founder and CEO of Josie Maran. “Their expertise and collaborative approach have refined our strategy, enabling us to share our mission of creating luxury beauty products that are good for people and the planet with a broader audience. We look forward to continued growth with a team that truly understands our vision.”
“I’m thrilled to finally share January Growth with the rest of the world,” said Vic Drabicky, CEO of January Digital. “We have put together an incredible team and set of technologies – I’m excited to see all the great things we accomplish for brands.”
January Growth is the latest expansion for January Digital, which has been growing sharply over the past several years. In addition to adding clients like Interstate Batteries, Sakara, and amika, the agency was recently recognized as an AdAge Best Place to Work, Inc. Magazine Best Workplace in America, and has added several awards for campaign performance and strategy.
