Recognition reflects the agency’s sustained success driving measurable growth for brands on TikTok
January Digital, the Marketing Leadership Company, has been named a Premier TikTok Agency Partner, the highest tier of agency recognition within the TikTok Marketing Partners Program.
Premier status is awarded annually to a select group of top-performing partners that demonstrate proven results, deep platform expertise, and a strong commitment to TikTok-first marketing. Premier Agency Partners are evaluated across criteria including portfolio scale, certified team expertise, creative capabilities, and advanced campaign optimization.
January Digital’s work on TikTok demonstrates that impact across the platform. For Steve Madden, the agency scaled TikTok incremental revenue 200% YoY through continuous testing and full-funnel expansion, with Smart+ and Search delivering 46% higher incremental ROAS than the platform average during the Spring “House of Steve” campaign and helping unlock more than $600K in YoY incremental demand growth.
The agency continues to expand its TikTok Shop capabilities, tapping into the platform as a growing opportunity to drive discovery, commerce, and scale for brands including Supergoop!.
As a Premier TikTok Agency Partner, January Digital receives priority platform support, early access to new ad features, and strategic enablement resources to help drive measurable growth for clients.
The recognition builds on January Digital’s previous status as a badged TikTok Agency Partner and reflects the agency’s continued investment in helping brands build and scale high-performing TikTok campaigns.
Learn more about January Digital’s TikTok expertise and offerings at januarydigital.com/agency-tiktok/.
