January Digital’s Vic Drabicky And Snap’s Frank Lee On Full-Funnel Growth In 2026

What does full-funnel growth require in 2026?

The fundamentals still win, just at a much faster pace.

Fourteen years ago, our Founder & CEO Vic Drabicky built January Digital to be channel-agnostic on the idea that no single platform should dictate a brand’s growth strategy.

Today, that approach feels more relevant than ever.

Vic recently sat down with Frank Lee, Snap Inc.’s Global Head of Indy Agency, to discuss how smarter diversification, disciplined testing, and experimentation are accelerating growth for brands today.

For the full conversation, dive in here!

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