As we evolve as marketers, our job is to look for new and different ways to maximize our channel mix. Google is no exception.
As we continue to maximize all that Google has to offer, mastering the combination of PMax and Search is the key to scaling efficiently and profitably. By aligning creative, audience targeting, and testing strategies, brands can unlock their true growth potential.
In Fospha’s latest playbook, they partner with Google and feature insights from our SVP & GM, Nick Drabicky. Inside, you’ll find actionable strategies for leveraging creative variety, high-engagement content, and smarter optimizations to drive better results.
For brands focused on accelerating growth and advertisers looking to refine their approach, download the full playbook here.