$8 million.
That’s the cost of a 30-second Super Bowl LIX ad – and that’s before product costs, talent fees, and activations beyond the ad itself.
With that price tag, brands and advertisers are asking the big question: Is it worth it?
Our SVP & GM, Nick Drabicky, connected with Digiday’s Kimeko McCoy to break it down.
For brands with something to say, the Super Bowl is the biggest stage. But getting it right is everything. Whether it’s a major product launch or a buzzy cultural moment, brands need to deliver real impact – or risk falling flat.
For smaller brands? Nick’s advice: Don’t mortgage your future on a single 30-second spot.
Which brands do you think will nail it this year? Who are you rooting for? Super Bowl ads are the industry’s biggest game within the game – good luck to all the brands stepping onto the field!
Check out the full article here.