Hero products still matter. Community is key. And if your brand isn’t tuned in to real human needs… AI won’t save you.
Our president, Sarah Engel, recently sat down with retail advocate Tamara K. of ClickZ.com, to discuss the core principles successful retailers are embracing to not just adapt, but reinvent retail around their customers:
- Hero products aren’t yesterday’s news. In a sea of noise, standouts still sell if you make them emotional magnets, not just inventory wins.
- Community isn’t a department. It’s a company-wide discipline.
- AI needs humanity. Tech without heart is just… tech. Brands must use AI to enhance empathy, not replace it.
- Connecting with your customer is not about doing more. It’s about listening better and integrating smarter.
Retailers, founders, CMOs: if your strategy isn’t rooted in real connection, it’s time to rethink it.
Read the full interview with Sarah Engel here.