Building Success, Overcoming Challenges, and harnessing AI for growth

“Agencies at their worst are outsourced HR.”On the Marketing Agency Leadership podcast with Kevin Hourigan, our Founder & CEO Vic Drabicky shared this insight along with a glimpse into his career journey that resulted in the inception of January Digital as the Marketing Leadership Company.Tune in to hear Vic’s thoughts on how agencies are evolving and his advice […]

Case Study | The Essential Brand Marketing Guide

The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand? Brands must build an identity that consumers can recognize in the marketplace and resonate with. Our President Sarah Engel connected with Business of Fashion’s Diana Pearl to discuss the key to creating an environment where customers are invested in the […]

As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites

“Don’t just take it at face value.” It is true about many elements of digital marketing – from reporting metrics to media partners. It is especially true when it comes to securing diverse ad placements through programmatic platforms. Our SVP & GM Nick Drabicky sat down with The Wall Street Journal’s Megan Graham to discuss the importance of genuinely investing […]