Carhartt Is A Modern Retail Awards Winner
New Year. New Win! Carhartt and January Digital have won Best Use of Shoppable Content at the 2024 Modern Retail Awards! This award recognizes the innovative blend of storytelling, AR/VR tech and ecommerce, with results that speak for themselves: – A gamified AR lens generating 14M+ impressions in one day– A Bitmoji integration reaching 21M […]
Carhartt Is A Finalist For This Year’s Modern Retail Awards
Big news building for Carhartt and January Digital… We’ve been named Finalists for the Modern Retail Awards in the ‘Best Use of Shoppable Content’ category! The Modern Retail Awards recognize campaigns that showcase a retailer’s authenticity, compelling storytelling, and ability to connect with their customers in new and innovative ways. Carhartt’s legacy lies in knowing […]
How Beauty Brands Can Beat a Holiday Season Slowdown
Cyber12 has officially replaced Cyber5 – Black Friday’s spotlight is fading. What does this mean for brands? Our President Sarah Engel connected with The Business of Fashion’s Daniela Morosini about how this holiday season is shaping up to be different, but still offers opportunities for brands to succeed. Here are key themes to watch:– Consumers […]
DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull Away
The DOJ has officially ruled Google a monopoly. What does this mean for the tech giant, its competitors, and the broader digital ecosystem? Our founder & CEO Vic Drabicky shared his 2025 outlook with MediaPost’s Laurie Sullivan, diving into what a potential breakup of Google could look like and the ripple effects it might create. […]
Times Of Intense Retail Change Offer Opportunities – But Not For Boring Brands
In retail, decisive leadership isn’t optional. It’s survival. “Senior-level leaders are being decisive about what the goal is and what that change is going to be, and then leading from the top. They’re not letting it happen to them.” Our President, Sarah Engel, shared this and more on Inside Retail US’ Retail Untangled Podcast with […]
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
ADWEEK 50 recognizes the most influential leaders in the advertising industry. It celebrates those who not only keep the wheels turning in an organization, but lead the industry with innovation and their companies with an unwavering commitment to culture. If you know our President Sarah Engel, you know she’s the heart of January Digital – […]
College Tours & Curated Merch: How Rent The Runway Is Hoping To Capture The Gen Z Market
Rent The Runway is hitting the road! The destination? Gen Z’s style budgets. Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, […]
5 Ways To Ensure Your Marketing Plan Is Holiday-Ready
Election year. Shorter holiday season. Shipping disruptions. Amid these headwinds, how can advertisers and brands unlock the full potential of this holiday season? Our Senior Director of Strategy & Innovation Jared Smith shared key insights with MediaPost to help you navigate the unique challenges presented this Q4. Here are 5 ways to ensure your media […]
Kendra Scott And Carhartt Are Finalists For This Year’s Digiday Awards
Style that sparkles and strategy that shines – that’s Kendra Scott! We’re honored to work alongside the brand in meeting customers exactly where they are, when they want, and with the perfect piece, every time. Alongside our amazing partners at Kendra Scott, we have been named as a finalist in the Best E-Commerce Strategy category […]
Digital Marketing Strategy For Retail Transformation
The last few years in retail have been… a rollercoaster. Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts.Privacy challenges that confused retailers and gave them less control.Add to that the race for newer, better, more video-driven content. Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of […]