Times Of Intense Retail Change Offer Opportunities – But Not For Boring Brands
In retail, decisive leadership isn’t optional. It’s survival. “Senior-level leaders are being decisive about what the goal is and what that change is going to be, and then leading from the top. They’re not letting it happen to them.” Our President, Sarah Engel, shared this and more on Inside Retail US’ Retail Untangled Podcast with […]
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
ADWEEK 50 recognizes the most influential leaders in the advertising industry. It celebrates those who not only keep the wheels turning in an organization, but lead the industry with innovation and their companies with an unwavering commitment to culture. If you know our President Sarah Engel, you know she’s the heart of January Digital – […]
College Tours & Curated Merch: How Rent The Runway Is Hoping To Capture The Gen Z Market
Rent The Runway is hitting the road! The destination? Gen Z’s style budgets. Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, […]
5 Ways To Ensure Your Marketing Plan Is Holiday-Ready
Election year. Shorter holiday season. Shipping disruptions. Amid these headwinds, how can advertisers and brands unlock the full potential of this holiday season? Our Senior Director of Strategy & Innovation Jared Smith shared key insights with MediaPost to help you navigate the unique challenges presented this Q4. Here are 5 ways to ensure your media […]
Kendra Scott And Carhartt Are Finalists For This Year’s Digiday Awards
Style that sparkles and strategy that shines – that’s Kendra Scott! We’re honored to work alongside the brand in meeting customers exactly where they are, when they want, and with the perfect piece, every time. Alongside our amazing partners at Kendra Scott, we have been named as a finalist in the Best E-Commerce Strategy category […]
Digital Marketing Strategy For Retail Transformation
The last few years in retail have been… a rollercoaster. Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts.Privacy challenges that confused retailers and gave them less control.Add to that the race for newer, better, more video-driven content. Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of […]
2024 Google Agency Excellence Awards Finalists
Hey Google – who are the finalists for the 2024 Agency Excellence Awards? January Digital has been selected in the Creative Coverage category for our work with Carhartt! We have been recognized for helping Carhartt transform its creative strategy across all Google and YouTube touch points. Amazing work all around and we could not have […]
Bubble Is Teaming Up With Juice Press As It Enters The Lip Care Category
Advertisers burst Gen Z’s bubble long ago. Now, this group is discerning and selective about the brands they engage with. One brand winning Gen Z’s favor is Bubble, a skincare line that recently teamed up with Juice Press to launch a 360 degree collaboration, including a berry-flavored lip balm and specialty juice. Our President, Sarah […]
NY Fashion Week: Do Gen Z Consumers Even Care?
Sorry NYFW. Gen Z is just not that into you. Our Founder & CEO Vic Drabicky connected with David Kaplan of Attain’s The Outcome on why GenZ isn’t connecting with luxury goods or Fashion Weeks at the level of previous generations. They discussed the role of sustainability and the need for inclusivity for Gen Z […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Whether you think calling out competitors in advertising is brilliant or beneath you, it’s certainly creating buzz for viral “dupe” brands like Quince and Italic. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Malique Morris about how these dupe brands are capturing the attention of often overlooked middle income consumers. Vic […]