Where Human Touch Meets Digital Innovation with January Digital
Everywhere you look, AI and automation are dominating the conversation. On Brent W Peterson’s Talk Commerce Podcast, our COO JB Brokaw and President Sarah Engel discussed how brands can balance AI-driven innovation with real human insights to build authentic connections. Listen to the full episode of “The Human Touch in Digital Commerce” here or wherever […]
Carhartt Is One Of 2025 Digiday Media Buying And Planning Awards Winners
Two bold strategies. Two big wins. We’re proud to take home Best Social Commerce Strategy and Best E-Commerce Strategy (for the second year in a row!) at the Digiday Media Buying & Planning Awards. Together with our innovative partners at Carhartt, we delivered:– Record-breaking holiday revenue– Social revenue growth fueled by strategic incrementality testing– High-performing, […]
Carhartt And Steve Madden Are MediaPost Planning & Buying Awards Finalists
From New York City to The Grand Ole Opry… We’re proud to celebrate Steve Madden and Carhartt, both finalists in the Retail category of MediaPost’s Planning & Buying Awards! From Steve Madden’s NEVER MISS A BEAT campaign, a love letter to New York filled with familiar faces and iconic spots, to Carhartt’s Luke Grimes collaboration, […]
Shoptalk 2025 In Review
From Roblox to Microsoft, Google to Meta, Shoptalk’s New Market stage did not disappoint, and our team was at the center of the action. Last Wednesday, our Founder & CEO Vic Drabicky joined Winnie Burke, Global Group Director of Fashion and Retail Partnerships at Roblox, and Dametra Johnson-Marletti, Corporate Vice President of Gaming Consumer Sales […]
Why Gen Z Is Spending (A Lot Of) Time In Coach Stores
At Shoptalk, Our President Sarah Engel joined Giovanni Zaccariello from Coach and Jamie Cygielman from American Girl to explore how retail hospitality, nostalgia, and emotional connections engage customers across generations. Retail hospitality was a major thread throughout the day, with leading brands focusing on next-level store and digital customer experiences. What does “next-level” mean? From […]
Measured Establishes “Measured Certified Partners” Program, Names First Agency Partners
1 of 4. January Digital is one of just four agencies in the U.S. named an inaugural partner in Measured’s Certified Partners Program, recognizing our commitment to advanced measurement and data-driven decision-making. Why is this a big deal? Four reasons: 1. It reinforces what we’ve been saying for years: our approach to campaign measurement is […]
January Digital And Carhartt Are Among The 2025 Digiday Media Buying And Planning Awards Finalists
Innovation at every level + excellence in client partnerships. What does that lead to? Four Digiday Media Buying & Planning Award nominations. We’re thrilled to be nominated for Most Innovative Independent Agency, recognizing our team’s dedication to pushing boundaries. We’re excited to celebrate alongside our incredible partners at Carhartt, whose record-breaking Holiday 2024 performance, trailblazing […]
Performance Max And Google Search Playbook
As we evolve as marketers, our job is to look for new and different ways to maximize our channel mix. Google is no exception. As we continue to maximize all that Google has to offer, mastering the combination of PMax and Search is the key to scaling efficiently and profitably. By aligning creative, audience targeting, […]
January Digital Unveils ‘January Growth’ to Serve Fast-growing E-commerce Brands
Introducing January Growth, the newest addition to the January family. Today we officially launched a specialized division of January Digital designed to fuel fast-growing ecommerce brands. January Growth offers expert performance media management, powered by our proprietary Mikey AI and analytics platform, and backed by our full-service agency planning, analytics, and strategic resources. After incubating […]
Why Teva Is Turning To Strava To Reintroduce Itself To Customers
How does a 40+ year-old brand keep pace with innovation? By reaching niche audiences in spaces built for endurance, not just instant results. Jeremy Ekes, our Senior Director of Client Strategy & Service, connected with Julia Waldow at Modern Retail about how Teva (of Deckers Brands), a legacy footwear brand built for adventure, is finding […]