Remember the looming cookieless future that had advertisers bracing for a dystopian reality?
Well, it turns out that isn’t happening anytime soon. Thanks to Google’s change of heart, we’re steering back towards a more utopian Chrome… for now.
Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Marc Bain on how Google’s reversal on cookies will affect advertisers. Vic noted that the uncertainty around cookie depreciation stirred anxiety among advertisers, which can now be quelled – for the time being.
If Google does eventually phase out cookies completely, what can you do to prepare?
– Invest in stronger creative to cement yourself in front of consumers.
– Embrace advanced measurement tools.
– Leverage your first-party data.
Read more information on Google’s new privacy tools and standards here.