Whether you think calling out competitors in advertising is brilliant or beneath you, it’s certainly creating buzz for viral “dupe” brands like Quince and Italic.
Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Malique Morris about how these dupe brands are capturing the attention of often overlooked middle income consumers.
Vic shared that the appeal of high-quality products at affordable prices is resonating strongly with consumers, as evidenced by Quince’s $300 million in sales last year and Italic’s successful expansion into new product categories, which now make up 60% of its total sales.
For the latest on dupe brands and the tactics they are employing, check out the full article here.