Cyber12 has officially replaced Cyber5 – Black Friday’s spotlight is fading. What does this mean for brands?
Our President Sarah Engel connected with The Business of Fashion’s Daniela Morosini about how this holiday season is shaping up to be different, but still offers opportunities for brands to succeed.
Here are key themes to watch:
– Consumers are drawn to shopping experiences that feel personal and curated, rather than generic promotions.
– Deep discounts dig brands into a hole, leading many to explore alternatives like free gifts with purchase or flexible payment options like BNPL.
– Categories tied to gifting, such as beauty, are expected to drive strong performance as they create emotional connections with shoppers.
Brands that deliver value and focus on fostering true customer connections are poised to stand out this holiday season. For more holiday trends and strategies brands have adopted, read the full article here.