Carhartt x January Digital: Record Holiday Performance
Surpassed eCommerce Revenue Goal
Carhartt Is A Modern Retail Awards Winner
New Year. New Win! Carhartt and January Digital have won Best Use of Shoppable Content at the 2024 Modern Retail Awards! This award recognizes the innovative blend of storytelling, AR/VR tech and ecommerce, with results that speak for themselves: – A gamified AR lens generating 14M+ impressions in one day– A Bitmoji integration reaching 21M […]
Google’s Holiday Report: Cyber Week Wins and Last Minute Momentum
The January Digital team was boots-on-the-ground both in-store and online this Cyber 12, gathering insights, analyzing trends, and ensuring client success during the most critical shopping period of the year. Here are our key takeaways: In-Store Insights Our President Sarah Engel was stationed at the King of Prussia Mall, one of the largest in the […]
Cyber 12 2024 Performance Recap
The January Digital team was boots-on-the-ground both in-store and online this Cyber 12, gathering insights, analyzing trends, and ensuring client success during the most critical shopping period of the year. Here are our key takeaways: In-Store Insights Our President Sarah Engel was stationed at the King of Prussia Mall, one of the largest in the […]
Carhartt Is A Finalist For This Year’s Modern Retail Awards
Big news building for Carhartt and January Digital… We’ve been named Finalists for the Modern Retail Awards in the ‘Best Use of Shoppable Content’ category! The Modern Retail Awards recognize campaigns that showcase a retailer’s authenticity, compelling storytelling, and ability to connect with their customers in new and innovative ways. Carhartt’s legacy lies in knowing […]
How Beauty Brands Can Beat a Holiday Season Slowdown
Cyber12 has officially replaced Cyber5 – Black Friday’s spotlight is fading. What does this mean for brands? Our President Sarah Engel connected with The Business of Fashion’s Daniela Morosini about how this holiday season is shaping up to be different, but still offers opportunities for brands to succeed. Here are key themes to watch:– Consumers […]
DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull Away
The DOJ has officially ruled Google a monopoly. What does this mean for the tech giant, its competitors, and the broader digital ecosystem? Our founder & CEO Vic Drabicky shared his 2025 outlook with MediaPost’s Laurie Sullivan, diving into what a potential breakup of Google could look like and the ripple effects it might create. […]
Seize the Season and Drive Holiday Impact
The holiday season is underway, and despite having 6 less days in the Thanksgiving-to-Christmas season, sales are expected to rise between 2.5% and 3.5% over last year, potentially reaching nearly $989 billion, according to the NRF’s 2024 holiday forecast. To seize this opportunity, brands must have constant pivot plans in place and be ready to […]
Times Of Intense Retail Change Offer Opportunities – But Not For Boring Brands
In retail, decisive leadership isn’t optional. It’s survival. “Senior-level leaders are being decisive about what the goal is and what that change is going to be, and then leading from the top. They’re not letting it happen to them.” Our President, Sarah Engel, shared this and more on Inside Retail US’ Retail Untangled Podcast with […]
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
ADWEEK 50 recognizes the most influential leaders in the advertising industry. It celebrates those who not only keep the wheels turning in an organization, but lead the industry with innovation and their companies with an unwavering commitment to culture. If you know our President Sarah Engel, you know she’s the heart of January Digital – […]