BROOKLYN, N.Y., January 30, 2025 – To fuel unprecedented growth, amika, the fearless Brooklyn-born haircare brand, has appointed January Digital as its Media Agency of Record. January Digital took the reins of the media business in January to create and execute a full-funnel marketing strategy across social, video, search, and CTV, while connecting DTC, retail, wholesale, and Amazon.
“Our mission has always been to create joy through haircare, and this partnership with January Digital allows us to scale that mission in exciting new ways,” said Chelsea Riggs, CEO of amika. “By consolidating our full-funnel media strategy under one innovative and expert roof, we’re positioned to reach new heights of growth while continuing to empower self-expression and inclusivity for all hair types.”
Accelerating Growth Through Unified Strategy
January Digital’s focus will be on consolidating amika’s media efforts, from three previous agencies, to deliver smarter, more specific strategies that drive both brand consideration and revenue growth. The agency is charged with three core challenges: supporting bold new product launches, adding efficiency and effectiveness to marketing initiatives, and creating a unified and actionable analytics and measurement foundation.
January Digital kicked off this relationship with an integrated media campaign to support amika’s latest product innovation, Superfruit Star Lightweight Hair Styling Oil, a multi-tasking styling and treatment oil that is clinically proven to strengthen, protect, and smooth.
“amika’s DNA of innovation, dedication to testing, and values-driven culture align perfectly with ours,” said Vic Drabicky, CEO of January Digital. “Their team’s fearless approach, combined with our team’s marketing leadership, sets us both up for a successful future. This partnership is the start of something truly meaningful and our entire team is excited for everything we have ahead of us.”
The future of January Digital’s partnership with amika is focused on growth across multiple areas. Holistically, amika and January Digital will be growing the overall brand, supporting multiple new product launches, and driving channel-level best practices in the months ahead. With a shared vision and unified efforts, this partnership is set to amplify amika’s impact and deliver exceptional results across every channel.
