Video

Credentials

Our video practice is one of our most proven growth engines. We plan and buy holistically across YouTube, CTV, OTT, and Linear TV leveraging Nielsen, iSpot, advanced forecasting tools, and $700MM+ in annual partnerships with leading publishers like NBCUniversal, Paramount, Disney, YouTube, Hulu, Amazon, and Roku. This scale unlocks access to premium inventory, preferred rates, and measurable outcomes. Our work consistently drives incremental reach, lifts in brand and search demand, and measurable revenue impact, backed by rigorous testing and unified cross-screen measurement.

Our Approach

1. Integrated Cross-Screen Planning
   • We create a unified video strategy that connects every screen and eliminates wasted reach.
     1. Align planning across Linear, CTV, Digital Video, and YouTube
     2. Define clear audience and channel roles throughout the funnel
     3. Optimize frequency, content environments, networks, and publishers
     4. Ensure measurement frameworks are consistent across all screens
2. Flexible Buying + Premium Partnerships
   • We balance cost efficiency with access to high-impact inventory through strategic buying and long-standing industry relationships.
     1. Employ scatter buying, selective upfronts, curated PMPs, and premium YouTube and CTV inventory
     2. Leverage scale to unlock stronger pricing and added value
     3. Secure exclusive opportunities across major networks and streaming platforms
3. Measurement Built for Accountability
   • We tie video investment directly to measurable business outcomes.
     1. Apply incrementality testing, geo experiments, brand lift studies, MMM, and Mikey-powered cross-screen reporting to quantify impact.
     2. Provide visibility into unique reach, frequency, and revenue impact
     3. Establish testing frameworks that validate and scale proven tactics
4. Addressable Audiences Through Custom Algorithms
   • We build custom buying algorithms that prioritize high-value markets and increase addressability before media goes live.
     1. Ingest more than 50,000 data points including DMA signals, platform insights, competitive landscape, and consumer behavior
     2. Score and prioritize markets based on revenue potential and media efficiency
     3. Reduce waste through refined audience targeting and cross-screen modeling
5. Industry-Leading Toolset
   • We use the most advanced measurement and planning tools to ensure accuracy and precision at every step.
     1. Platforms include Nielsen, MRI Simmons, GWI, Comscore, SRDS, SQAD, Pathmatics, and SimilarWeb
     2. Support forecasting, audience definition, competitive analysis, and cross-screen measurement
     3. Strengthen planning inputs and validate investment decisions with verified data
6. Long-Standing Publisher Partnerships
   • We leverage deep relationships with the largest networks and streaming platforms to secure advantages others cannot.
     1. Access premium inventory and partner-specific innovation
     2. Unlock competitive rates and added value
     3. Benefit from early testing opportunities with industry-leading publishers

Industry Recognition

Preferred partner across The Trade Desk and DV360
First-to-market test agency with NBCUniversal Ads
Measured preferred partner for MMM and incrementality