TikTok

Credentials

We combine brand storytelling with performance-driven strategy to maximize results on TikTok. As early adopters of TikTok alphas and betas including Creator Challenges, Search Ads, and TikTok Shop integrations, we build high-performing, creative-first programs that drive revenue, customer acquisition, and engagement. Our expertise spans UGC development, influencer partnerships, and full-funnel paid media activation, backed by robust audience insights and advanced event tracking for measurable business impact.


Our Approach

1. Holistic TikTok Program Audit
   • We start by evaluating your brand’s current TikTok footprint from paid, to organic, and creator-generated to understand how to unlock growth. We assess:
     1. Creative performance and content themes
     2. Targeting, audience signals, and conversion tracking
     3. Current campaign structure and efficiency
     4. How your results benchmark against category standards
     5. Opportunities in commerce, creator partnerships, and TikTok Shop
2. Strategic TikTok Program Development
   • We build a TikTok strategy tailored to your brand goals, customer journey, and category dynamics. Our strategic development includes:
     1. Defining the right creative + creator mix
     2. Building a full-funnel campaign approach
     3. Identifying the moments, hooks, and narratives that resonate
     4. Planning paid and creator-driven content pipelines
     5. Integrating TikTok Shop or commerce-forward strategies where relevant
     6. Forecasting expected performance and business impact
3. Full-Funnel Paid Media Management
   • We run TikTok paid campaigns built for measurable performance. This includes:
     1. Structuring campaigns across Awareness, Consideration, and Conversion
     2. Setting up advanced tracking (Pixel/Event API)
     3. Optimizing bidding, budgets, and placements
     4. Testing hooks, CTAs, formats, and audience mixes
     5. Translating platform signals into clear revenue and acquisition insights
4. Commerce & TikTok Shop Integration
   • We help brands activate TikTok Shop and turn content into frictionless shopping. Our support includes:
     1. End-to-end Shop setup and catalog integration
     2. Identifying Shop-specific creators
     3. Optimizing product tagging and on-platform merchandising
     4. Structuring Shop Ads to drive higher conversion and ROAS
5. Creator & Content Production Management
   • We manage the full ecosystem of TikTok-first content to ensure every asset performs. We handle:
     1. Sourcing creators that authentically fit your brand
     2. Managing briefs, approvals, and content delivery
     3. Testing different styles (UGC, lo-fi, scripted, organic-style ads)
     4. Scaling content through Spark Ads, creator whitelisting, and paid use
     5. Establishing always-on creator pipelines to support ongoing campaigns
6. Continuous Optimization & Growth Management
   • We operate TikTok programs with a performance mindset and clear accountability. We provide:
     1. Real-time pacing and optimization
     2. Creative refinement based on platform insights
     3. Proactive opportunity identification (alphas, betas, creator programs)
     4. Strategic reporting focused on business outcomes
     5. Scaling high-performing tactics across the full funnel

Industry Recognition

TikTok Badged Agency