Streaming Audio

We turn audio moments into measurable brand growth through strategic podcast partnerships, programmatic streaming audio, and data-driven targeting that reaches audiences when they’re most engaged from commuting, to working out, or leaning into their favorite content.

Credentials

Our audio strategy combines the precision of digital targeting with the intimacy and trust of sonic storytelling. We plan and execute across programmatic streaming audio, premium podcast networks, and direct partnerships. Our work consistently demonstrates audio’s power as both a brand-building and performance-driving channel.


Our Approach

  1. Multi-Faceted Audio Strategy
    • We design audio strategies that work for both brand-building campaigns and retail-focused activations, ensuring every placement drives measurable impact.
    • Evaluate how audio fits within your current media mix and identify opportunities for incremental lift. Define the right balance of streaming audio spots, high-impact placements, and podcast partnerships.
    • Align creative messaging to support both upper-funnel brand objectives and lower-funnel retail conversion. Leverage advanced creative capabilities for dynamic messaging and sonic cues.
  2. Contextually Relevant Audio & Podcast Placements
    • We execute programmatic streaming audio campaigns and secure premium placements that deliver scale and standout moments.
    • Activate across Spotify, Pandora, SiriusXM, and Amazon Music with precision audience targeting, such as target by genre, artist affinity, playlist behavior, mood, and contextual signals.
    • Secure high-impact placements including homepage takeovers, curated playlist sponsorships, and premium inventory.
    • Leverage video formats where visual storytelling enhances audio messaging.
  3. Build Podcast Partnerships & Custom Sponsorships
    • We partner with the top premium podcast networks and hosts to negotiate direct partnerships and create authentic, high-engagement brand moments.
    • Secure host-read sponsorships with vetted, brand-safe personalities that authentically align with your brand.
    • Collaborate on custom integrations that go beyond scripted copy to create genuine storytelling and integrate additional organic social content with hosts.
  4. Retail-Focused Activation & Call-to-Action
    • We design audio campaigns that drive traffic and conversion for retail-focused brands to stay top of mind with consumers.
    • Build audio strategies that connect brand awareness to retail action including store visits, online shopping, and product discovery.
    • Implement trackable CTAs including promo codes, vanity URLs, QR codes, and direct links.
  5. Proven Measurement & Brand Lift Test Framework
    • We prove audio’s contribution through advanced measurement and rigorous testing. Establish measurement frameworks that connect audio investment to brand lift and retail outcomes. 
    • Conduct brand lift studies to quantify awareness, ad recall, favorability, and purchase intent impact. Implement conversion tracking. through pixels, promo codes, and attribution modeling.
    • Run incrementality tests to isolate audio’s true contribution to business outcomes.

 

Industry Recognition

Featured on Spotify’s Top Creative with Carhartt

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