Amazon

Credentials
We manage full-funnel Amazon programs that combine retail readiness, strategic media activation, and shopper data to drive measurable growth. Our work spans Sponsored Ads and Amazon DSP across display, video, OTT, and CTV, alongside high-impact onsite placements, Amazon Live, and creator and influencer solutions. Our certified team brings deep expertise across Amazon media, analytics, content, and retail operations, with extensive experience in competitive categories including beauty, CPG, luxury, wellness, and lifestyle. Using AMC, we move beyond surface-level platform metrics to understand incrementality, path-to-purchase behavior, and the true contribution of each tactic to business impact.

Our Approach

1. Amazon Program Assessment
   • We begin with a comprehensive audit of your Amazon ecosystem to identify strengths, inefficiencies, and opportunities.
     1. Review Sponsored Ads structure across brand, non-brand, category, and defensive segments
     2. Diagnose DSP setup, audience logic, creative quality, and delivery efficiency
     3. Evaluate retail readiness including PDP content, ratings, reviews, imagery, and SEO
     4. Analyze inventory depth, price consistency, buy box stability, and promo readiness
     5. Examine Amazon Live, Creator executions, and prior high-impact placements if applicable
     6. Assess measurement, attribution, and AMC implementation
2. Full-Funnel Amazon Strategy Development
   • We design cohesive strategies that leverage Amazon’s entire ecosystem, not just Sponsored Ads and DSP.
     1. Define the right mix of SP, SB, SD, DSP, CTV, and high-impact inventory
     2. Integrate Amazon Live and Creator activations into seasonal and always-on planning
     3. Build playbooks for Homepage Takeovers, Storefront updates, and on-Amazon placements
     4. Map tactics to funnel stages using category dynamics and shopper intent
     5. Forecast expected impact across revenue, new-to-brand acquisition, and organic rank
3. Retail Health and Content Integration
   • We ensure Amazon media investments are supported by strong retail execution.
     1. Optimize PDP titles, bullets, A+ content, imagery, and brand storytelling
     2. Monitor catalog completeness, ratings and reviews, organic rank, and share of voice
     3. Address OOS risk, pricing gaps, and competitor disruption
     4. Coordinate with ecommerce and retail partners to align media and merchandising
4. Sponsored Ads Management
   • We structure Sponsored Ads programs for efficiency, control, and scale.
     1. Build search and category structures that reflect intent and competitive dynamics
     2. Manage keyword coverage, negatives, and query refinement
     3. Optimize SB creative including video, Store Spotlight, and headline testing
     4. Drive SD usage for competitor conquesting, cross-sell, and retargeting
     5. Translate performance insights into actionable recommendations for content and catalog strategy
5. Amazon DSP, CTV, High-Impact Placements, and Creator Integrations
   • We activate the full range of premium, offsite, and influencer-driven Amazon opportunities.
     1. Amazon DSP and CTV
        1. Use Amazon audiences based on browsing, purchase behavior, lifestyle, and in-market intent
        2. Activate offsite display, video, OTT, and CTV for upper- and mid-funnel impact
        3. Build sequential messaging frameworks that connect DSP to Sponsored Ads
        4. Test new-to-brand audiences and evaluate impact through AMC
     2. Amazon Live and Amazon Creator / Influencer Packages
        1. Facilitate Amazon Live events including talent sourcing, content planning, and promotional support
        2. Manage influencer and creator packages designed to build awareness and drive PDP engagement
        3. Align influencer activations with Sponsored Ads and DSP to maximize lift
        4. Track engagement, traffic, and commerce impact through event reporting
     3. Homepage Takeovers and High-Impact Onsite Media 
        1. Coordinate large-format media such as Homepage Takeovers, Brand Store updates, category page placements, and seasonal promotional features
        2. Ensure high-impact buys align with retail readiness, promo strategy, and brand moments
        3. Integrate these placements into broader full-funnel activation for maximum incremental value

Industry Recognition

Recognized Amazon Partner

• We are an active Amazon Ads Partner with certified expertise across Sponsored Ads, DSP, and AMC. Our partnership provides access to training, best practices, educational resources, and early insights that strengthen performance and strategic planning.