Retail Media

Credentials

We develop and manage full-funnel retail media programs across all major Retail Media Networks (RMN), with deep expertise in how each retailer’s ecosystem, data, and measurement frameworks operate. Our experience spans Amazon Ads including Sponsored Ads, DSP, and AMC, as well as Walmart Connect, Instacart Ads, and additional networks such as Roundel, Kroger/84.51, Ulta, Sephora, and emerging RMNs.

Our team combines hands-on platform expertise with category knowledge across highly competitive verticals including beauty, CPG, luxury, and lifestyle. We look beyond surface-level RMN metrics to translate complex retail signals, shopper behavior, and media performance into clear business actions, ensuring retail media investment drives incremental sales, improved share, and measurable impact across the broader omnichannel ecosystem.


Our Approach

1. Retail Media Program Assessment
   • We begin by evaluating your current Retail Media programs across all activated RMNs to identify gaps, inefficiencies, and opportunities to drive stronger performance.
     1. Review campaign structure and segmentation across search, display, and offsite activations
     2. Assess audience strategy, targeting logic, and competitive positioning
     3. Evaluate retail health inputs including PDP quality, inventory depth, ratings, and pricing alignment
     4. Examine bidding strategy, budget allocation, and pacing efficiency
     5. Audit measurement setup including attribution, retailer analytics, and incrementality coverage
2. Endemic Retail Media Strategy Development
   • For brands that sell through the retailer, we design full-funnel strategies that influence the shopper journey and improve sales velocity.
     1. Define the right mix of onsite search, onsite display, and offsite or upper-funnel activations
     2. Map category dynamics, competitor behavior, and consumer intent to campaign structure
     3. Integrate retail signals like PDP content, stock levels, and promo alignment into media decisions
     4. Forecast spend, revenue impact, and expected improvements in share and new-to-brand acquisition
3. Non-Endemic Retail Media Strategy Development
   • For brands that do not sell through the retailer, we use RMNs as high-quality audience engines for upper- and mid-funnel impact.
     1. Build audiences using retailer first-party data such as lifestyle, browsing, and purchase signals
     2. Activate offsite display, video, CTV, and programmatic extensions for efficient reach and engagement
     3. Connect RMN audiences to paid social, search, and programmatic for cohesive omnichannel journeys
     4. Evaluate performance using brand lift, reach quality, and incremental contribution metrics
     5. Test new audience cohorts and cross-channel insights to scale efficiently
4. Always-On Optimization and Portfolio Management
   • We manage RMN campaigns with a focus on efficiency, scale, and incremental business impact.
     1. Refine audience targeting based on performance, onsite behavior, and retailer data updates
     2. Optimize search queries, keyword sets, and category targeting
     3. Adjust bids, budgets, and placements based on real-time retail signals
     4. Monitor competitive trends and share of voice to protect brand visibility
     5. Translate RMN signals into actionable insights for broader media and retail teams
5. Measurement, Testing, and Incrementality
   • We use retailer analytics and structured experimentation to understand the true value of Retail Media investment.
     1. Set up best-practice tracking, taxonomy, and attribution across retailers
     2. Use AMC for deeper performance insights
     3. Run incrementality tests and lift studies across upper, mid, and lower funnel tactics
     4. Build reporting that clearly shows efficiency, volume, and business contribution
        

Industry Recognition

Recognized Amazon Partner

• We are an active Amazon Ads Partner with certified expertise across Sponsored Ads, DSP, and AMC. Our partnership provides access to training, best practices, educational resources, and early insights that strengthen performance and strategic planning.