Paid Search

Credentials

Paid search and shopping are where strong fundamentals and modern automation come together to create real performance. We connect search intent and product data with platform automation to run Search, Shopping, and Performance Max programs built for efficiency and long-term scale. Our team looks beyond surface-level platform metrics to evaluate true performance and incremental impact. From margin-based shopping strategies to rigorous incrementality testing and measurement, our approach is grounded in precision, transparency, and a deep understanding of how modern search platforms actually behave.

Our Approach

1. Paid Search & Shopping Program Audit
   • We start by evaluating your current paid search and shopping ecosystem to identify inefficiencies, missed demand, and opportunities for growth.
     1. Account and campaign structure across brand, non-brand, shopping, and Performance Max
     2. Targeted and negative keyword strategy
     3. Product feed quality, coverage, and segmentation
     4. Bidding, budget allocation, and pacing efficiency
     5. Conversion tracking, attribution, and measurement setup
2. Strategic Search & Shopping Program Development
   • We design a paid search and shopping strategy aligned to your business goals and customer journey.
     1. Defining the right mix of Search, Shopping, and Performance Max
     2. Building intent-based structures that protect efficiency and unlock scale
     3. Mapping keywords and products to funnel stages and business priorities
     4. Developing feed segmentation and custom labeling strategies
     5. Forecasting performance, spend, and expected business impact
3. Paid Search Management
   • We manage search campaigns built to capture demand at the moment of intent.
     1. Structuring brand and non-brand search for control and clarity
     2. Actively managing search queries and negatives
     3. Optimizing bidding strategies based on conversion conversion quality, volume, and efficiency
     4. Testing ad copy, extensions, and landing page alignment
     5. Monitoring competitor activity and consumer search behavior trends
     6. Translating search signals into clear business insights
4. Shopping, Performance Max & Feed Optimization
   • Shopping channels with dynamic creative require refined feeds and attention to detail to execute at the highest level.
     1. Optimizing titles, descriptions, and attributes for query relevance
     2. Leveraging custom labels to better segment by margin, seasonality, or product category
     3. Managing product coverage, exclusions, and inventory signals
     4. Structuring Performance Max to balance automation with control
     5. Driving continuous ROAS improvement while expanding profitable scale
5. Measurement, Testing & Incrementality Focus
   • We look beyond surface-level platform metrics to understand what’s truly driving value.
     1. Conversion tracking best practices and enhanced conversions
     2. Incrementality testing and analysis on a regular basis
     3. Ongoing experimentation with bidding, structure, and creative inputs
     4. Clear visibility into efficiency, volume, and true business contribution

Industry Recognition

Google Premier Partner
Google Premier Partner Awards Finalist
Google Agency Excellence Awards