Gen Z doesn’t want to be sold to. Either they believe in your brand, or they don’t.
Gone are the days when follower count guaranteed impact. Today, it’s about creators who live your brand, not just post about it once and disappear. From micro-influencers with niche loyalty to long-term partnerships that feel like real community building, influencer strategy needs a full reset.
In her latest piece for Ad Age, Danielle Kurtz, Senior Marketing Manager here at January Digital, and our own Gen Z Correspondent, unpacks how influencer marketing has evolved and what brands must do in 2025 to earn Gen Z’s trust.
Here’s what Gen Z cares about:
- Authenticity > Virality
- Resonance > Mass Reach
- Relationship > Transaction
Read the full article here to see how brands can win with Gen Z in 2025 and beyond.